Area Sales Manager - Western Cape, Cape Town - Cape Town Region
Main Purpose: To manage the sell-in and aiding sell-through of brands assigned within areas of Responsibility Key Results Area: Operational effectiveness Market strategy and planning Key Accounts Management Implementation of marketing programme Competitor awareness Administration duties Sales Manage sales / shelf space Manage Staff Stock management and distribution rollout Self-Management Job Specific Requirements Communicate sales targets to the BA's Increase volumes in stores Monitor in-store pricing Ensure out-of-stocks are limited Minimise credit notes Monitor sales Drive ad-hoc promotions to increase sales Develop alternative strategies to increase sales Individual discussion of sales performance vs. targets with BA's. Negotiate space and location allocated in line with brand performance Make appointments, where possible, and observe call cycle closely. Make contact with, floor manager, store management. Provide continuous feedback as per client requirements (competitor activities, promotions, innovations, pricing, planograms. Liaise with store personnel - (stock holdings, promotions, launches, events,deliveries, credit notes, special deliveries, staff, price, planograms) Discuss animations, spray events, training requirements, display and promotion exposure using business files and information from brand managers. Discuss sales performance vs. targets with supervisor / manager Compile daily call reports Compile monthly reports to NSM Non EDI accounts - Bring Stock Levels to agreed levels Stores - Count stock by exception. Correct data integrity issues prior to leaving POS. Other EDI Accounts - Solve data integrity issues and report stock level discrepancies to TM Attend to and minimise returns Facilitate the implementation of promotion Ensure informed about time frames for promotions Communicate promotional activities to staff Ensure understanding of objectives of various promotions Ensure sufficient stock has been ordered Ensure promotional activities have been implemented and maintained Provide feedback to relevant stakeholders Ensure Brand Equity Maintenance Ensure Planograms are implemented Ensure shelves are clean and tidy and maintained Observance of merchandising guidelines and negotiating corrections. Check on logos, signage, promotional exposure Daily planners to be generated every six months detailing agreed call cycle with NSM. Out of town trips to be planned three months in advance with NSM. Weekly activities / order forms / samples / to be updated weekly. Preparation of information for each call. Customer history - sell in. Sell through information. Store monthly sales by door (source top line from retailers). Targets for sponsored BAs and sales performance (source from Brand Managers and retailers). Merchandise guidelines, retail floor planograms, visual display info, Store SKU translation book, report books, credit books, tape measures and cameras to be up to date and available at all times. Trained in Retek, Replen and retail partners intranet as arranged by NSM and TMs. Attend to daily report and follow up requirements by close of business. Highlight problems to TMs and NSM or Brand Managers. Information flow to brand managers. Submit digital pictures of launches and promotions for Brand Managers Atributes Required Team player Excellent Interpersonal Skills Excellent negotiation skills High attention to detail Excellent Relationship Building Selling skills Self motivated High Initiative Leadership Motivational Organised Problem Solving Assertive High Energy levels Proactive Safe Driver Requirements: Matric Related Diploma or Degree At least 5 years experience in the Fragrance/ Cosmetics Industry Excellent PC Literacy (Microsoft PowerPoint, Word and Excel) Code 8 driver's license Must be aware of promotions and act pro- actively in terms of stock control Must be familiar with shelf layouts in stores Must keep updated re own and competitors' products Familiar with merchandising guidelines A good knowledge of the Cape Town territory Knowledge of the product and personal flair Desired Skills: Sales Person Sales Rep Sales Support Key Account Management team leader Desired Work Experience: 5 to 10 years Retail 2 to 5 years Middle / Department Management Desired Qualification Level: Grade 12 / Matric Employer & Job Benefits: Pension Fund Medical Aid
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