Conceptual Copywriter - Cape Town City Centre
Lulalend
WHAT WE DO We're Lula. We build innovative fintech products to help SMEs make cash flow. From instant access to funding to all-in-one business banking accounts and cutting-edge financial analysis tools, we're on it Our purpose is to help SMEs manage their business better, faster, simpler, Lula, so they can spend more time doing what they love. Speaking of love, we're looking for Lulas who love to make a difference to join our team and change the game. WHY WE DO IT We care about our family, our work, our community, our country. We're passionate about EMPOWERING EVERY SME TO SUCCEED. And to do it, we're BUILDING THE NEXT GENERATION OF FINTECH PRODUCTS TO HELP SMES MAKE CASH FLOW. Why? Because the more businesses that succeed, the more jobs, money, and opportunities for all South Africans - including Y.O.U. So get curious. Rise to the challenge. Don't settle for average. Shoot for amazing. We're here to change the game, the norm, the world, Because when we change something for the better, we change ourselves too. You are. We are. Lula OUR VALUES Collaborative - we're a clan and work together as a team, always towards a common goal Committed - we're accountable and follow through no matter the challenge Curious - we look for better ways to do things and make a positive difference Connected - we stay close to, learn from and look to understand each other and our customers Compassionate - we go out of our way to care about our colleagues, our customers and our community OVERALL PURPOSE We are looking for a passionate, creative and digitally savvy Copywriter to join our Marketing Department as part of the brand team. Are you a natural storyteller, the type of person who always finds the right words even on business and financial topics? Can you absorb information and read between the lines to understand your customer's true needs? Do you love playing in the digital space? If so, then read on. We are looking for a creative copywriter who can ideate creative concepts for campaign work, and keep a finger on the pulse of social trends and all things tech, in order to grow our brand on social channels. As part of our brand team, you will help us conceptualise creative campaigns and craft compelling copy that is perfectly targeted to our audience to help us achieve our ambitious growth goals THE COMPETENCIES WE'RE AFTER Conceptualise and create copy for a range of ATL, BTL, Online and Social channels, including: - Creative campaign copy - Organic & Paid Social media copy and ideas. - Copy for emailers and direct comms - Scripts Radio ads and video content - Build a deep understanding of our most important customer segments, know how to reach them, the messages that will resonate with them and how they like to be spoken to. - Help define and develop our brand tone of voice guidelines - Ideate ideas around tactical opportunities THE SKILLS AND EXPERIENCE WE'RE LOOKING FOR - Matric/Grade 12 achieved - At least 2 years of agency copywriting experience - A creative mind - able to think differently and challenge the status quo - On top of social media trends and best practices across channels. - Highly organised and able to prioritise efficiently - Impeccable attention to detail - Self-starter and highly motivated - Excellent communication and grammatical skills - Relevant diploma/degree in Copywriting from AAA, Vega or a similar institution. - Experience writing for the financial services industry will be a plus. - Ability to create quality, engaging and shareable copy for different audiences - An appreciation of online writing issues, such as brevity, house style, content structure and organisation - Experience managing brands on multiple social media platforms
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