Content Writer (Multidisciplinary Creative) - Cape Town City Centre
Cape Town Tourism
Situated in one of the world’s leading tourism destinations, Cape Town Tourism is at the forefront of improving lives in Cape Town through tourism. Seldom do you receive such a rare opportunity to enjoy each working day exposed to such a diverse network of interesting places, people, and varied work - all factored into one of the world’s top tourism destinations. As global leaders in Destination Experience Optimization (DXO), we offer dynamic job opportunities, including the essential role of Content Writer. We’re looking for someone versatile, ready to live our values of putting People First, embracing Purpose, committing to Learn and Grow, driving Innovation to Change, and maintaining Well-being at Work. THE ROLE This role transcends traditional content writing, demanding a creative mind to produce both visual and written narratives that engage audiences across multiple platforms. Your mission is to weave compelling stories and leverage your marketing expertise in crafting diverse content that resonates, inspires, and connects. KEY MULTIDISCIPLINARY RESPONSIBILITIES As our multidisciplinary content writer, your role spans the entire content creation spectrum, from strategy to execution: • Develop and manage content consistent with our brand across multiple platforms, including media, websites, social media, and marketing campaigns. • Craft email campaigns that align with our marketing strategies, utilizing CRM tools like Everlytic to execute and measure effectiveness. • Produce press releases and news coverage, engaging audiences with innovative storytelling. • Enhance digital engagement through SEO-optimized copy, driving awareness and conversions. • Create compelling video scripts and long-form content for multimedia storytelling. • Coordinate campaigns and collaborate with creative teams to ensure cohesive brand messaging and content strategy. YOUR SKILLS AND QUALIFICATIONS With a recognized Marketing degree or certifications and 3-5 years of experience, you offer: • Proficiency in Digital Management and Automation Systems, ideally Everlytic, the Adobe Creative Suite, and Lighthouse. • A progressive mindset; familiarity with ChatGPT/Midjourney and Monday.com is beneficial. YOUR BEHAVIOURAL SKILLS/COMPETENCIE S • Autonomous and responsible, you combine strategic thinking with proactive execution. • Versatile in editing across platforms, not limited to mobile devices. • Creative through maximizing content's potential across formats. • Agile, willing and available to adapt to last-minute requests at a drop of a hat. • A natural storyteller with an adventurous spirit willing to explore new avenues. • Trend-aware, with a knack for spontaneous social media engagement. • A positive, confident communicator, comfortable interacting with diverse stakeholders, including senior/board member levels. WHAT’S ON OFFER • A vibrant and diverse career with no two days the same, in the heart of promoting a world-class tourist destination. • Flexibility and mobility with own reliable vehicle essential. • At the forefront of latest technical equipment. • Out and about exposed to new places, new people and new projects daily. • Good market related monetary remuneration. • Comprehensive pension fund, medical aid, gap cover, and an employee wellness program. • Ongoing growth through continuous learning and upskilling. APPLY NOW If you are ready to find your freedom in a diverse and adventurous career, then Cape Town Tourism is your next destination Shortlisted applicants will be required to present their portfolio. We are dedicated to Employment Equity, giving preference to suitably qualified and experienced equity candidates in line with our Employment Equity Plan.
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