Jobs in Go!

Who we are: A young, dynamic, leading South African online retailerWhat we are looking for: We are looking for a highly talented CRM campaign executive to join our team in Cape Town.What you will do:The creation, scheduling and sending of campaigns via the company's direct marketing channels. This includes (but is not limited to) all campaigns sent via email, in-app and push notifications. This includes conceptualising the design and copy briefsWorking closely with the retail, promotional, advertising and design teams to ensure that all campaigns (email, push and in-app) go out on time and accurately reflect products on siteAdministrative tasks such as, but are not limited to, creating and managing the briefing process, liaising with buyers and clients, managing the daily deals process (briefing, checking and sending) and conducting thorough email checks to ensure accuracy and suitable rendering of emails across platforms, coordinating approvals, managing unsubscribes, sending out POEs and updating subscriber preference changes as requiredPlanning, prioritising and managing the campaign scheduleOptimising processes to streamline the briefing, creation and sending of direct marketing campaignsReporting and providing insights into the performance of campaigns to inform future campaignsUsing data to inform the content and design of email, push and in-app marketing campaignsWorking closely with the CRM Manager to assist with building triggered lifecycle campaignsConducting A/B tests to inform more effective marketing campaignsApplying segmentation techniques to build appropriate email, push and in-app notification audiencesUsing liquid to build dynamic and personalised marketing campaignsResearching and keeping the team abreast of email and CRM competitor activities, trends and best practicesResearching and keeping the team abreast of developments on the numerous platforms and programmes we use to ensure that we are aligned with best practicesAssisting with various email CRM initiativesSupporting the greater marketing team across functions (brand and communications, retail, design and digital) in daily administrative tasks relating to email and app marketingCompleting daily deals and newsletter/campaign duty to ensure that daily deals (and other campaigns) are accurately sent out on time. (this may require time after hours/ on weekends)What you must have:Proven track record of being in a role of similar natureSmart, hard-working with demonstrable integrity and willing to put extra hours in to meet deadlinesExceptional written communication and copywriting skillsA passion for retail and marketing is essentialA strong working knowledge of Google Sheets and Microsoft Excel is requiredExperience using Braze, Asana, Email on Acid, Litmus (advantageous)Relevant tertiary education - a degree/diploma in a marketing/business-related field3-5 years of experience in an email marketing/CRM roleBraze certification after six months in the roleExperience in ca https://protool.gumtree.co.za/external-link-browser.html?urlaHR0cHM6Ly9lbi16YS53aGF0am9icy5jb20vY29vcG9iX19jcGxfX18xMzIwXzU2NTMyX180OTc/dXRtX3NvdXJjZT1ndW10cmVlJnV0bV9tZWRpdW09ZmVlZCZrZXl3b3JkPQ&jid1790449&xid1320_56532 Apply Now

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Jobs in Go!