Digital Creative Lead (Digital Marketing & Content) - Gauteng, Centurion - HumanKind - Centurion

Job Description: We are in search of a talented and innovative individual to join our clients team as a Digital Creative Lead, specializing in digital marketing and content. In this role, you will collaborate closely with the Digital Creative Lead focused on website management, client-facing portals, and marketing campaigns. Your primary responsibility will be to drive our digital marketing strategies and content initiatives. The ideal candidate will possess a strong background in digital marketing, content creation, and campaign optimization, with a passion for storytelling and engaging audiences across various digital channels. Key Responsibilities: Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies to enhance brand awareness, foster customer engagement, and generate leads. Conduct market research and audience analysis to identify trends, insights, and optimization opportunities. Utilize data-driven insights to optimize campaign performance across paid, owned, and earned media channels. Content Creation & Management: Lead the development of high-quality, engaging content for various digital platforms including websites, social media, blogs, and email newsletters. Collaborate with internal stakeholders to create compelling content aligned with brand messaging, voice, and objectives. Manage content calendars, editorial schedules, and distribution strategies to ensure timely and consistent delivery of content. Brand Alignment & Management: Ensure brand consistency across all digital marketing efforts including content creation, messaging, and visual assets. Develop and maintain brand guidelines to ensure cohesive representation across digital touchpoints. Collaborate with internal teams to ensure adherence to brand standards and company values. Creative Collaboration & Industry Research: Brainstorm, ideate, and execute innovative digital marketing campaigns and content initiatives in collaboration with the creative team. Conduct research on industry trends, competitor strategies, and emerging technologies to inform creative strategies and campaign concepts. Facilitate creative workshops and brainstorming sessions to explore new ideas and push the boundaries of digital storytelling. Digital Marketing Campaign Management: Manage digital marketing campaigns from concept development to execution, including creative development, on-set shooting, and campaign build-out across multiple platforms. Coordinate with videographers, photographers, and other creative professionals to ensure successful execution of campaign visuals and assets. Brief and assist the team in implementing campaign elements across various digital channels to ensure consistency and effectiveness. Qualifications: Bachelor's degree in Marketing, Digital Media, Graphic Design, or a related field. Experience: 7 years of experience in digital marketing, content creation, and campaign management. Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, etc. Strong copywriting skills with the ability to create engaging content for diverse digital channels and target audiences. Experience with content management systems and email marketing platforms. Knowledge of SEO best practices, keyword research tools, and on-page optimization techniques. Familiarity with social media management tools and analytics. Excellent analytical skills with the ability to interpret data and make data-driven decisions. Creative mindset with a passion for storytelling, visual communication, and brand alignment. Advanced skills in graphic design software (Adobe Creative Suite, Sketch, Figma, etc.). Understanding of HTML/CSS and web development principles for content optimization and website maintenance. Desired Skills: HTML CSS FIGMA SKETCH Google Analytics Facebook Ads Manager Digital Marketing Strategy Content Management Apply Now

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Digital Creative Lead (Digital Marketing & Content) - Gauteng, Centurion - Centurion

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