Digital Expert - Ecommerce Specialist - Gauteng, Sandton - Sandton
Humanity SA
Introduction Well known brand is seeking a dynamic and experienced Digital Expert - Ecommerce Specialist to join their growing team. The ideal candidate will be responsible for creating and implementing online paid media campaigns, optimizing SEO for our online stores, and enhancing the performance of their product listings on platforms such as Takealot and Amazon. The core focus will be paid media (google ads, Facebook, twitter etc) Takealot/Amazon Listing optimisations for our products. Someone that is ex-agency or has direct experience in e-commerce paid media/takealot/amazon is essential. Duties & Responsibilities Paid Media Management: Develop and execute effective paid media campaigns on platforms such as Google AdWords, Facebook, Twitter, and other relevant channels. Monitor and analyze campaign performance, making data-driven adjustments to optimize results. Budget management and allocation to maximize ROI. SEO Optimization: Implement and oversee SEO strategies for our online stores to improve organic search rankings. Conduct keyword research and analysis to enhance website visibility. Collaborate with content and development teams to implement SEO best practices. Online Sales Channel Management: Manage and optimize product listings on Takealot, including improving product copy, images, and overall listing performance. Expand our presence on Amazon, ensuring effective product listings and optimizing for increased sales performance. Data Analysis and Reporting: Generate regular reports on key performance metrics, providing insights and recommendations for improvement. Monitor and analyze market trends, competitor activities, and industry developments to stay ahead of the curve. Collaboration and Communication: Work closely with cross-functional teams, including marketing, content creation, and product development, to ensure alignment with overall business goals. Collaborate with external partners and agencies as needed. Desired Experience & Qualification Bachelor's degree in Marketing, Digital Media, or a related field. Proven experience in digital marketing, with a focus on ecommerce. Expertise in managing paid media campaigns on platforms such as Google and Facebook. In-depth knowledge of SEO best practices and strategies. Experience with online sales channels, particularly Takealot and Amazon. Amazon / Takealot experience - listing and optimisation of listings . Paid Media (Google and Facebook) Strong analytical skills with proficiency in data analysis tools. Excellent communication and collaboration skills. Previous agency experience is a significant bonus Desired Skills: Paid media E - Commerce
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