Digital Marketing Specialist - FMCG - - Durban

Role: Digital Marketing Specialist - FMCG
Location:

Purpose of the role:
Responsible for the digital accounts for the stores across social, web and ECRM.
Manage everything from budgeting, to planning, strategy, content creation and execution across digital marketing, social media and content.

Qualifications:

A degree or qualification in marketing or equivalent experience
At least three years plus experience as a digital account manager/specialist or equivalent in a digital marketing position.
High-level understanding of digital marketing, paid social media, electronic communication strategies and overall digital insights and analytics
Experience in FMCG will be advantageous
Experience in B2B will be advantageous
Knowledge of PR & Media Buying will be an added advantage

Key Responsibilities

Develop and execute a digital marketing strategy across social (organic and paid), ECRM and web
Prepare and manage digital marketing budget
Work with the Head of Marketing to ensure all digital campaigns ladder up to the overall marketing strategy
Responsible for setting KPIs and delivering monthly reports to key stakeholders
Build and grow the social channels, delivering on the set of agreed KPIs
Developing and implementing a brand ambassador programme and influencer strategy
Responsible for overseeing all digital community management across social, web and email.
Brief creative agency team and manage creative needs for all digital platforms
Assist in media buying across ATL, TTL and BTL. Mainly on social and Google ads, programmatic plus billboard, print, radio, etc.
Marketing liaison for Oxford Village tenants to align on their social media needs
Track Google Analytics data to improve results
Manage and oversee updates and content needed on Oxfords websites
Provide insights, competitive analysis and trends to improve Oxfords digital presence, content and to better reach the target audience
Manage the Community Manager/Team Assistant

Skills: