Digital Paid Media Specialist - Cape Town City Centre
Only the Best
Our retail client, based in Cape Town CBD, is seeking to employ a Digital Paid Media Specialist to join their team. The Paid Media Specialist will be responsible for planning and executing PPC campaigns across multiple brands. This role requires a solid understanding of Google Ads campaign management. Required Skills & Experience - Relevant degree - Experience using Google Analytics and Google Tag Manager - Google AdWords and Analytics certified - Minimum three years’ experience in managing Google Ads campaigns - Experience in e-commerce campaigns - Strong analytical skills with the ability to interpret data constructively - Passionate about all things digital - Strong communication, visualisation and presentation skills - High levels of self-motivation and autonomy Core competencies and responsibilities include: - Implement campaigns - Create, execute and manage digital advertising campaigns. Google Ads and Facebook paid media implementation, including technical know-how, accurate campaign structure, managing spend and budgeting. - Monitor campaign performance - Track and analyse campaign performance on a day-to-day basis to ensure campaigns are performing at an optimal rate. Making adjustments to meet KPI objectives. This includes the daily monitoring of budgets, keywords, campaigns, and overall account health - Digital Research - Keep up to date with the latest developments in the digital advertising arena. Ensuring that campaigns are taking advantage of any new features available, best practices and brands remain relevant. - Campaign Testing – Ensure that campaigns are continuously learning and adapting by implementing tests across digital campaigns. Planning an approach, executing and sharing the knowledge with team members. -Report on ad and campaign performance. Please note: Should you not receive a response within 10 days, please treat your application as unsuccessful.
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