Responsibilities:

Developing engaging and relevant content for various social media platforms such as Facebook, Instagram, Twitter, TikTok, WhatsApp groups, emailers etc.
Planning, delegating and overseeing events, competitions, and promotions both in-store and online
Planning and scheduling posts to ensure consistent and timely content delivery and utilising relevant social media tools
Community engagement and interacting with audience by responding to comments, messages and mentions
Monitoring social media metrics to track performance and analyse the effectiveness of campaigns
Developing and implementing a comprehensive social media strategy
Managing paid social media campaigns to increase brand visibility, drive website traffic, and generate leads or sales - this will include budget allocation, ad creation, targeting, and optimization
Being prepared to handle any negative feedback, controversies, or crises that may arise on social media channels

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