Email Marketing Specialist Pretoria - Pretoria
Top Recruitment
Develop and coordinate full funnel customer journeys strategies and manage the implementation thereof on the relevant platforms. Monitor and optimize journeys to achieve set KPI targets. Actively support management to build out CRM strategies guided by market and competitor insights and historic performance. Assist with general marketing administrative tasks and continually strive to optimize processes to work more seamlessly. Important Competencies: Developing Expertise Challenging Ideas Generating Ideas Inviting Feedback Adopting Practical Approaches Upholding Standards Pursuing Goals Showing Composure Examining Information Team Working Following Procedures Thinking Positively Customer Journey Management Drive sales conversion and customer lifetime value (purchases, repurchases, upsells, subscriptions) by implementing and optimizing best-practice customer journey management. Manage email drip campaigns in Mailchimp and Marketing Cloud by developing and implementing various journeys as needed. Customize and configure CRM marketing systems to meet the organization's specific needs. Implement and manage CRM systems to streamline customer interactions and improve overall efficiency. Set Email Marketing benchmarks and targets. Cross functional team collaboration to ensure implementation and optimization of the customer journeys including briefing the copy, creative and technical teams. Schedule promotional and ad hoc tactics across platforms. Ensure data accuracy, integrity, and security within the CRM platform. Format emails according to required standards, ensure high quality of emails and follow the appropriate approval process Strategic management and support Data Tracking & Reporting Continuous Improvement Marketing Administration Minimum education (essential): Diploma (Communications / Marketing) Minimum education (desirable): Degree (Communications / Marketing) Minimum applicable experience (years): 5 years Required nature of experience: Business to Consumer marketing. Experience in international markets. Experience with customer journey strategy development, reporting and implementation with a focus on emails. Skills and Knowledge (essential): Customer journey strategy development Customer journey implementation, testing and reporting Data analysis Customer journey insight generation and optimizations GA4 (Google Analytics 4) Marketing Cloud (Salesforce marketing tool) MailChimp Competitor analysis Proficient in Google Suite Copywriting Content creation Campaign management Optimizing lead conversion
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