Your expertise in FMCG or food franchising, coupled with digital marketing and social media proficiency, will be instrumental in driving brand growth and engagement. Hospitality experience required.
Job Experience & Skills Required:Key Responsibilities:- Strategic Brand Development: Craft and implement comprehensive brand strategies aligned with company objectives, drawing insights from FMCG or food franchising.
- Digital Marketing & Social Media Initiatives: Spearhead digital marketing campaigns and social media efforts to enhance brand awareness, acquisition, and engagement across various online platforms.
- Product Innovation: Collaborate with product teams to introduce new offerings that resonate with consumers and reinforce brand identity, leveraging insights from social media platforms.
- Unified Brand Messaging: Ensure consistent brand messaging across all channels, including digital, traditional, and customer touchpoints, with a special focus on social media platforms.
- Market Analysis: Conduct thorough market research and competitor analysis to identify opportunities and refine brand strategies, with a specific emphasis on social media trends.
- Budget Management: Efficiently manage marketing budgets to maximize ROI and achieve business objectives, allocating resources effectively for digital and social media campaigns.
- Cross-functional Collaboration: Work closely with internal teams to align brand strategies with overall business goals, fostering collaboration and synergy across departments.
Qualifications and Skills:- Bachelor's degree in Marketing, Business Administration, or related field.
- Minimum 3 years of brand management experience in FMCG or food franchising, with a focus on digital marketing and social media platforms.
- Strong understanding of marketing principles, consumer behavior, and social media trends.
- Proficiency in digital marketing strategies, tools, and social media management platforms.
- Excellent communication, analytical, and multitasking skills.
- Familiarity with market dynamics in Kenya and a knack for adapting strategies accordingly.
How to Apply:If you meet the above requirements, please send your resume
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