Group Marketing Manager (automotive) - Gauteng, Johannesburg - Johannesburg
Superskills Consulting
Key Responsibilities: Complete marketing responsibilities for the group Develop, implement and execute strategic marketing plans for the group Attract potential customers and retain existing customers Manage the marketing budgets and report on allocated spend Align creative direction Education Requirements: Strong academic background with a related Bachelor's degree Min 10 years marketing & strategy experience, preferably from the motor or retail industry Skills: Intimate understanding of traditional and emerging marketing channels Above average understanding of digital platform development and integration Excellent communication skills Adaptability and the ability to juggle multiple projects Ability to think creatively and innovatively Budget-management skills and proficiency Commercial awareness Discretion working with different stakeholders Analytical skills to forecast and identify trends and challenges Roles & Responsibilities: Marketing strategy direction Custodian of company digital assets Oversee all marketing campaigns for the company or department Implement strategy Promote a business, product, or service Ensure the company is communicating the right external messages linked to the brand strategy Represent the marketing team to cross-functional groups including product management, sales, or customer support Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns Day-to-Day Duties: Ensure compliance to group marketing and stakeholder strategy Manage and coordinate marketing and creative staff Lead market research efforts to uncover the viability of current and existing products/services Instil a digital culture within the business to improve customer centric experiences Collaborate with media organizations and advertising agencies Brainstorm ideas for new campaigns Coordinate with the sales team and other departments to produce effective strategies Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks Manage OEM rebate procesdures Analyse data to evaluate the success of their marketing efforts and realign to improve brand marketing and exposure Operational: Digital Websites Google Ads Social Media - Instagram, LinkedIn, YouTube E-mailer marketing SMS marketing Marketing Campaigns (monthly campaigns) Radio Campaigns Community Events New Product launches Public Relations Desired Skills: Marketing digital marketing budgets Creative Social Media Desired Work Experience: More than 10 years Desired Qualification Level: Degree
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