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Head Of Consumer Marketing City of Johannesburg Metropolitan Municipality - South Africa

Art of Talent Ltd

Are you a dynamic and strategic marketing expert with a passion for consumer fundraising? Are you at that junction in your career where you believe your purpose is about changing the lives of those around you, bringing your marketing expertise to drive impactful campaigns and inspiring others? If so, we invite you to join the SA Guide Dogs Association as our Head of Consumer Marketing and Fundraising, leading passionate and dedicated national marketing and call centre teams to change lives and make a difference. The SA Guide Dogs Association has been in existence for over 70 years, and we are on a mission to make a difference in the lives of people with disabilities. You will oversee the development and execution of innovative fundraising campaigns, driving multi-channel programs across all platforms and inspiring our team to make a difference every day. Responsibilities: Provide inspirational leadership to our Consumer Marketing and Fundraising Department, overseeing all aspects including digital, direct, print, and social media marketing, as well as call centre performance analysis and optimisation. Develop and oversee the execution of marketing and fundraising strategies to drive our business forward. Manage budgets and KPIs, ensuring the effective implementation of programs that engage our audience and raise funds. Identify new fundraising opportunities and provide actionable plans to enhance our efforts. Analyse performance metrics to optimise marketing and fundraising plans. Co-edit our biannual magazine and write the monthly newsletter. Provide leadership, guidance, and development opportunities to the team promoting a culture of high performance. Build strong relationships with internal departments, external partners, and stakeholders. Ensure compliance with marketing regulations, standards, and policies. Skills Required: Experience in developing and leading strategic marketing programs. Proficiency in marketing analytics to shape strategy. Excellent knowledge of leveraging all aspects of marketing communication, including ATL, digital, content, social media, and brand and reputation management. Proven track record in driving multi-channel, integrated marketing programs. Strong project management skills. Fluent in English and proficient in Afrikaans, with exceptional public speaking abilities. Strong interpersonal skills with the ability to adapt communication style for different audiences. Qualifications: Bachelor's degree in Marketing, Communications, Advertising, or Business Management. Minimum 8 years' experience in marketing, with at least 5 years in a management role. As this is a charity, the maximum package on offer is R 1 000 000. Apply Now
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