Head of Digital Marketing - Johannesburg
Glasshouse Recruiting
Head of Digital, Johannesburg Pharmaceutical Company in Johannesburg has an opportunity available for a Head of Digital who will report to the Head of Commercial. Main purpose of the position: Responsible for planning, developing, implementing and managing the overall digital marketing strategy In addition, responsible for managing, guiding and training digital marketers and other positions in the team Responsible for setting up, implementing and managing the overall digital marketing department and the digital marketing strategy Key performance areas: Build, plan and implement the overall digital marketing strategy Manage the strategy Collaborate with the broader marketing team to align communication strategies and tactics Develop, lead and manage the digital marketing team Stay up to date with the latest technology and best practices Manage and oversee different digital marketing channels Measure ROI and KPIs Prepare and manage digital marketing budget Oversee all the company's social media accounts Measure and manage online content Analyze SEO, Google Analytics and social media analytics to provide data enriched recommendations to drive brand strategies and maximise ROI Develop attribution models to support future campaign decisions Research competition, investigate benchmarks and provide suggestions for improvement Experience required: Relevant Degree or Diploma preferable 5 years’ experience as a Head of Digital Marketing 10 years’ experience in developing and implementing digital marketing strategies 5-10 years hands-on experience with SEO, Google Analytics and social media analytics tools and resources Must have experience and a huge passion for digital technologies and utilizing different digital marketing channels Salary is negotiable depending on experience Please CVs to samglass-house.co.za
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