Who are we: An American-based dynamic software business with offices in Cape Town.

Who are we looking for: A highly skilled performance-driven Inbound Marketing Specialist with B2B SaaS industry experience

What will you do:

The successful candidate will be responsible for developing and executing inbound marketing campaigns and initiatives that drive demand and increase lead generation.
Must have a proven and demonstrable track record in leading and executing successful inbound marketing campaigns in the B2B SaaS industry
Develop and implement comprehensive inbound marketing strategies that drive demand, high quality leads, and website traffic.
Research and identify target audiences and personas and create effective strategies to reach them.
Create, manage, and execute multi-channel marketing campaigns leveraging SEO, social, inbound marketing, paid social and paid search.
Analyze and optimize landing page, CTA performance and bidding strategies
Create content and build content calendar that attracts a qualified audience (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.)
Manage and execute social media strategy, posts, and content calendar.
Creation of digital assets (e.g., website pages, landing pages, content creation, etc.)
Maintain marketing budgets while maximizing ROI.

What do you need:

Copywriting (non-negotiable as inbound runs on content)
HubSpot certified, proficiency in Marketing and Sales automation and attribution, reporting and analytics.
Paid media experience: Capterra PPC, Google Ads (setting up and managing campaigns and content/ ad copy creation etc.)
Paid social media experience: LinkedIn, Facebook (setting up and managing campaigns and content/ ad copy creation etc.)
Organic social media experience
Proficient in conversion rate optimization and best practices
SEO and on-page content optimization
At least three (3) years of inbound marketing experience with demonstrated success in developing and executing lead and revenue-generating campaigns.
Google Analytics
Google Search Console
Google Ads
Gartner (Capterra, Software Advice) PPC & PPL
HubSpot
SEMRush
Clarity / HotJar
Industry-relevant tertiary qualification
B2B SaaS Marketing experience
3+ years of experience in Inbound Marketing
Previous remote work experience
Experience working in the US market advantageous
Figma
Adobe Creative Suite
Surfer SEO