Manager GP - Auckland Park - South African Broadcasting Corporation - South Africa

Reference: 42434011 SABC SOC Limited RE-ADVERTISEMENT PLEASE NOTE CLOSING DATE: 29 APRIL 2024 MANAGER: EVENTS AND BRAND EXPERIENCE REPORT LINE: HEAD : MARKETING DIVISION: CORPORATE AFFAIRS AND MARKETING SCALE CODE: 300 POSITION ID: 60017574 CLOSING DATE: 29 APRIL 2024 MAIN PURPOSE OF THE POSITION Reporting to the Head: Marketing , the incumbent is responsible for showcasing and building SABC Mother Brand and sub-brands through strategic, identified Events and Brand Experiences to build brand affinity for increased audience share. DUTIES AND RESPONSIBILITIES DEVELOPMENT AND IMPLEMENTATION OF STRATEGIC PLAN Develop and implement effective events and branding strategies in order to continuously improve the image of the SABC and build brand affinity. Oversee the development, implementation, and evaluation of the News brands and PR strategy in line with the overall corporate marketing strategy. Cascade strategy to the teams. Provide direction to the teams to implement the strategy. Review and Report on the achievement of business unit objectives. Oversee and implement events and brand experiences for SABC brands to meet agreed upon objectives. BUSINESS OPERATIONAL EFFICIENCY Create SABC-Owned major annual events Support all sub-brands with events, brand experiences as and when needed. Together with Head of Marketing Marketing identify opportunities within the overall Corporate Affairs and SABC Marketing strategies to bring brands to life through events and brand experiences. In consultation with the News platform, lead the development, execution and evaluation of a range of national platform campaigns. Manage the application of the brand across corporate internal partners as well as external partners Manage all tours events to the SABC Work closely with SABC Marketing Manager Special Campaigns and to identify and develop a succinct Events and Brand Experiences strategy and implementation plan for each fiscal cycle. Work closely with all SABC Marketing managers and Stakeholder Relations to identify key events, brand experiences and partnerships to amplify SABC Mother and associated brands, including internal comms manager. Guided by Manager Corporate Brand Marketing ensure cohesive support for all Sponsorship propositions to ensure SABC Brand/s is/are well represented from a events and brand experiences perspective. Keep up to date with global and local trends in the eventing and brand experiences sphere to ensure delivery of cutting edge and succinct events. Work with Digital Manager and Social Media Manager to ensure key digital and social media elements are always included in events and brand experiences. Order, manage and keep detailed inventory of SABC branding as per overall strategic and project requirements. Develop and manage a database of preferred events and activations vendors and suppliers. Provide strategic input and direction during annual planning cycle to ensure events and brand experiences are planned and budgeted for. Provide comprehensive post event reports to track against deliverables and use results for future planning. Continually report and provide feedback to Head of Marketing on the performance of the department via status meetings, monthly and quarterly reports. Ensure tight budget controls are in place for all special campaigns, sponsorship and partnerships as well as trade exchanges. Ensure all relevant Supply Chain Management, Events and Hospitality and other policies are adhered to during the execution of duties on a day-to-day basis. GOVERNANCE , RISK AND COMPLIANCE Monitor and report on operational risk and compliance matters Implement internal control measures to ensure good governance. Manage risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislations. Develop and provide input into policies to ensure good governance Implement execution internal risk audits identified and address gaps. STAKEHOLDER MANAGEMENT Foster relationships with all relevant stakeholders through collaboration to achieve business objectives Liaise with Marketing agencies to commission and implement brand campaigns Create a cross functional communication with relevant stakeholders i.e. Market Intelligence on audience and market trends PEOPLE MANAGEMENT/LEADERSHIP Contract and manage the performance Management in accordance with organizational policy and procedures Manage adequate staffing for workload and effective leadership (leave management) Effective briefing and communication with department staff. Guide, manage, motivate and develop direct reports within the department. Personal Development Plans (PDP) for all staff members Provide direction on the retention and attraction of staff Individual coaching and mentoring conducted on an ongoing basis to meet performance needs Oversee employee relations to ensure conducive and productive working environment INHERENT/MINIMUM REQUIREMENTS QUALIFICATIONS A National Diploma or Degree in Marketing or relevant qualification EXPERIENCE 7 years' experience within a classical, brand-building environment with at least 4 years' experience on a management level in a marketing environment. KNOWLEDGE Understanding of the media/entertainment/events/brand experiences/activations environment. Availability to work long and unusual hours over weekends as per requirements of events calendar. Excellent communication (verbal and written) and interpersonal skills. Computer literacy in MS environment (Word, Excel, PowerPoint) as well as digital environment. Ability to build and maintain relationships. Ability to manage both downward (staff) and upward (SABC Stakeholders and Governance structures). Ability to build relationships with SABC talent. Able to effectively and quickly solve problems and take decisions. Able to produce detailed briefs and project plans in which objectives are clearly defined and action steps for achieving them are clearly specified. The ability to establish clear priorities; schedule activities to ensure optimum use of resources; monitor performance against objectives. Ability to proactively and responsibly manage a budget. Excellent project and people management skills. A result driven, solution orientated and focused individual with the ability to successfully lead, manage and motivate both internal and external supplier teams Passion and drive for events and brand experiences, constantly analysing trends and sharing best practice and case studies. DUTIES AND RESPONSIBILITIES DEVELOPMENT AND IMPLEMENTATION OF STRATEGIC PLAN Develop and implement effective events and branding strategies in order to continuously improve the image of the SABC and build brand affinity. Oversee the development, implementation, and evaluation of the News brands and PR strategy in line with the overall corporate marketing strategy. Cascade strategy to the teams. Provide direction to the teams to implement the strategy. Review and Report on the achievement of business unit objectives. Oversee and implement events and brand experiences for SABC brands to meet agreed upon objectives. BUSINESS OPERATIONAL EFFICIENCY Create SABC-Owned major annual events Support all sub-brands with events, brand experiences as and when needed. Together with Head of Marketing Marketing identify opportunities within the overall Corporate Affairs and SABC Marketing strategies to bring brands to life through events and brand experiences. In consultation with the News platform, lead the development, execution and evaluation of a range of national platform campaigns. Manage the application of the brand across corporate internal partners as well as external partners Manage all tours events to the SABC Work closely with SABC Marketing Manager Special Campaigns and to identify and develop a succinct Events and Brand Experiences strategy and implementation plan for each fiscal cycle. Work closely with all SABC Marketing managers and Stakeholder Relations to identify key events, brand experiences and partnerships to amplify SABC Mother and associated brands, including internal comms manager. Guided by Manager Corporate Brand Marketing ensure cohesive support for all Sponsorship propositions to ensure SABC Brand/s is/are well represented from a events and brand experiences perspective. Keep up to date with global and local trends in the eventing and brand experiences sphere to ensure delivery of cutting edge and succinct events. Work with Digital Manager and Social Media Manager to ensure key digital and social media elements are always included in events and brand experiences. Order, manage and keep detailed inventory of SABC branding as per overall strategic and project requirements. Develop and manage a database of preferred events and activations vendors and suppliers. Provide strategic input and direction during annual planning cycle to ensure events and brand experiences are planned and budgeted for. Provide comprehensive post event reports to track against deliverables and use results for future planning. Continually report and provide feedback to Head of Marketing on the performance of the department via status meetings, monthly and quarterly reports. Ensure tight budget controls are in place for all special campaigns, sponsorship and partnerships as well as trade exchanges. Ensure all relevant Supply Chain Management, Events and Hospitality and other policies are adhered to during the execution of duties on a day-to-day basis. GOVERNANCE , RISK AND COMPLIANCE Monitor and report on operational risk and compliance matters Implement internal control measures to ensure good governance. Manage risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislations. Develop and provide input into policies to ensure good governance Implement execution internal risk audits identified and address gaps. STAKEHOLDER MANAGEMENT Foster relationships with all relevant stakeholders through collaboration to achieve business objectives Liaise with Marketing agencies to commission and implement brand campaigns Create a cross functional communication with relevant stakeholders i.e. Market Intelligence on audience and market trends PEOPLE MANAGEMENT/LEADERSHIP Contract and manage the performance Management in accordance with organizational policy and procedures Manage adequate staffing for workload and effective leadership (leave management) Effective briefing and communication with department staff. Guide, manage, motivate and develop direct reports within the department. Personal Development Plans (PDP) for all staff members Provide direction on the retention and attraction of staff Individual coaching and mentoring conducted on an ongoing basis to meet performance needs Oversee employee relations to ensure conducive and productive working environment Apply Now

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Manager GP - Auckland Park - South Africa

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