Marketing Activation Manager - Gauteng, Sandton - Sandton
Columbus Consulting
Our multinational client, prioritises consumer-centric approaches and innovative marketing strategies. Join their team and play a pivotal role in driving impactful brand activations. Key Duties: Consumer-Centric Brand Activation: Develop and execute strategies focused on engaging consumers across various touchpoints. Marketing Data and Analytics: Utilize data-driven insights to optimise marketing strategies and enhance consumer engagement. Integrated Brand Activation Planning: Define and execute integrated plans for brand activation across multiple channels. Brand Objectives Definition: Set clear brand objectives, growth equations, and strategies aligned with consumer challenges. Touchpoint Relevance Identification: Identify and leverage relevant touchpoints to maximise consumer engagement and brand impact. Qualifications and Experience Bachelor's Degree in Marketing 8 year of portfolio management and brand activation experience Experience leading teams and agencies High proficiency level in integrated planning and marketing effectiveness through deep knowledge of CI and touchpoints High level of data and analytics (marketing/touch point ROI) Strong business acumen Fluent in activation expertise Consumer, shopper and market insights Creative thinking Highly collaborative, curious and agile Strong project and stakeholder management Desired Skills: Brand Activation Data Analysis FMCG Touchpoint Identification Market insights Desired Qualification Level: Degree
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