Marketing and Brand Co-ordinator (Wine Industry - Winelands) - Western Cape, Cape Town - Rory Mackie & Associates - Cape Town Region

Our Client is looking for a talented and creative Marketing & Brand Co-ordinator to promote its unique story and to build visibility and differentiate its products in the highly competitive wine industry. This exciting opportunity is open to a passionate and driven individual with 3 years' experience in creating marketing plans and managing and implementing day-to-day campaigns and events. He/she/they will be highly creative and demonstrate an ability to communicate effectively to stakeholders through both design and the spoken/written word across all media and communication platforms. An enthusiastic team player, the successful candidate will work closely with the owner, as well as a hands-on mentor and other members of our client's team and will be a crucial contributor to the brand's success Responsibilities will include, but not be limited to: Creating marketing and sales plans together with the Local Sales Coordinator (SC) to best reach our client's target audiences - both trade and consumer Implementing marketing activities according to the agreed annual marketing plan Communicating across all platforms to all stakeholder groups, creating visual and written materials Acting as brand champion, maintaining the “brand bible” to ensure consistency across all communications Ensuring all materials reflect our client's values and personality Controlling the marketing budget against agreed plans Monitoring effectiveness and monthly tracking/reporting of all marketing activities Supporting the SC in creating an annual promotional calendar to promote local sales of specific wines Representing brand at trade events and other public appearances as required Supporting the owner on all marketing fronts, both Local and international, including diary management Identifying new Export markets, in agreement with the owner, researching and approaching potential partners Communicating with existing Export clients to explore ways of increasing sales/cross-sell Undertaking market visits, local and international, as required Providing support for the owners overseas visits as necessary Specific areas of responsibility: Social media - Managing and executing all aspects of social media to ensure planned and coordinated messaging Collateral/marketing materials - Creating all required marketing materials Website - Ensuring the website is current and appropriate to the brand PR/media - Ensuring a high profile for the brand across local and international media Photography and videos - Managing the photography and video requirements for all platforms to ensure consistency Competitions - Managing competition entries both local and international Wine Club - Undertaking design and copywriting of all communication with Wine Club members Trade Shows and Consumer Events - Supporting SC and other members of the team as necessary in attending trade and consumer events Tasting room - Support the SC and TRA for promoting the tasting room KEY SKILLS Track record in marketing/brand management, ideally 3 years Excellent spoken and written communication skills in English Good organisational and planning skills Capacity to be creative and innovative in designing marketing plans and materials An understanding of the latest marketing techniques and practices Good industry knowledge both trade and consumer - WSET qualification at Level 2 or above would be a plus Good IT knowledge including PowerPoint and Excel Proven experience of budget management and forecasting Demonstrable education in marketing to diploma level or higher CHARACTERISTICS Pro-active, driven, motivated and able to take initiative Creative thinker and problem solver Ability to design and write creatively and effectively Strong customer service orientation Able to work autonomously in a small team environment Ability to live our client's brand values Desired Skills: Brand Building Brand Development Brand Management Brand Marketing Creative Diary Planning Event Coordination Apply Now

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Marketing and Brand Co-ordinator (Wine Industry - Winelands) - Western Cape, Cape Town - Cape Town Region

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