Marketing and Communication Manager/Specialist - South Africa
KEY PERFORMANCE AREAS (DUTIES & RESPONSIBILITIES): • Proven history with Brand Management, Digital Marketing and Advertising as well as Marketing Communications to build brand and brand awareness. • Experienced in creation of marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules. • To ensure brand consistency in marketing and social media messages by working with various department members, including operations, product managers, and Exco team • Collects client data, analyses interactions, and visits, plus uses this information to create comprehensive reports and improve future social media strategies and campaigns. • Reports progress to senior management • Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, Instagram, and YouTube • Research and monitors activity of organization competitors • Uncover consumer insights and deliver innovative marketing campaigns. • Measure and report performance of all marketing and product launch campaigns and assess ROI and KPIs • Manage all company social media content strategies. • Establish and maintain brand budgets. ACADEMIC REQUIREMENTS & EXPERIENCE: • Degree in marketing or related field • 3-5 years proven track record in brand management, brand marketing, marketing management. • Experience in identifying target audiences and devising effective campaigns. • Digital marketing activities/ strategies • Strong knowledge of Web/ Google Analytics • Strong project management capabilities • Sound knowledge of prevailing procedures and techniques in e-commerce • A strong understanding of the DIRECT SELLING INDUSTRY and social media content management/ marketing • Experience in loyalty and rewards advantageous • Digital Marketing and E-commerce methodologies KNOWLEDGE, SKILLS & ABILITIES: • Brand Management • Brand Marketing • Digital Marketing • Social Media Communications • Catalogues Compilation • E - Catalogues • E - Commerce • Loyalty and rewards • Direct Sales
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