Marketing and Promotions Manager - Port Elizabeth
Focus Personnel Trust
PURPOSE OF THE POSITION: The purpose of this position is to drive retail growth to maximize retail market share through structured and well-balanced promotions and advertising and provide leadership in the area of marketing communication. KEY PERFORMANCE AREAS Plan and manage the Guild budget (including advertising, promotions, media, sponsorships etc.) Negotiate regional promotional income Conduct performance reviews with key suppliers and conduct surveys of promotional programmes Develop supplier relations and networks (i.e. TBWA, 185 Solutions, Trading Suppliers) Monitor professional services to customers (internally and externally) Manage and conduct effective divisional marketing meetings regionally Develop and improve the promotional and advertising programme Work closely with all service providers to improve the brand and marketing communication strategy Create annual Regional promotional strategy grid and influence National using category strategies which flows out of market specific data Assist Category Managers to drive preferred suppliers to maximize growth and profits Maximize ALL National themes at regional level Focus on and drive Press and Regional Rewards programmes Plan and manage sponsorships incl. budgets with Advertising Manager Manage Critical Path with Promotions and Advertising Managers Ensure accuracy of promotions and advertising execution andmanage error rates Drive DC and Retail sales and gross profits Grow, develop, and mentor direct reports SKILLS/KNOWLEDGE/EXPERIENCE Very strong at Public Speaking. Understanding of IsiXhosa is essential. Matric Certificate – mandatory. Diploma or Degree – Marketing or related qualification – Mandatory 8 years’ overall experience in Marketing or Advertising An added advantage would be years of experience in a buying/purchasing portfolio Coaching and mentoring A dynamic person who can lead a team Attention to detail Planning and organising skills Excellent communication and presentation skills Customer focused A team player with integrity Effective decision making Assertiveness
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