Who we are: Leaders in Out-of-Home advertising and integrated marketing solutions.
What you will do:
- Manage and enhance the company's brand image, fostering strong brand awareness
- Develop and execute comprehensive marketing strategies aligned with business objectives
- Plan and deliver external PR, Trade Marketing and social platform communications in line with current business activities
- Oversee CSI, Research, Sales Support, Design, Event Management and Trade Marketing
- Collaborate with the Divisional Sales Director and Business Unit Heads to optimise media performance on all company products
- Continuously analyse media spend to identify trends and opportunities for growing share of advertising spend
- Stay updated with the latest trends, tools and changes in the dynamic digital marketing landscape
- Foster a customer-centric mindset throughout marketing initiatives
- Develop internal marketing strategy
- Work with the development teams on market research for new products
- Manage the marketing and creative Team, ensuring the highest performance in lateral, creative, innovation and strategic thinking for the Street Pole Ad medium
- Provide lateral and strategic solutions to sales problems
- Develop and promote case studies
- Build and lead a team that upholds excellence and professionalism
- Adapt to changes in algorithms, trends and technologies within the dynamic digital landscape
Digital Marketing Experience:
- SEO (Search Engine Optimization): Enhance the company’s online visibility through content optimization
- SEM (Search Engine Marketing): Develop and manage effective search engine advertising campaigns
- Social Media Marketing: Strategically create and manage content on various social media platforms
- Email Marketing: Design and execute impactful email campaigns
- Content Marketing: Develop and distribute valuable, relevant content
- Analytical Skills: Analyse data from digital marketing channels for informed decision-making
- ROI Analysis: Evaluate the return on investment for various marketing campaigns
- Digital Tools Proficiency: Understand and interpret data from tools like Google Analytics, social media analytics and email marketing platforms
What you must have:
- Minimum of 10 years of strategic marketing experience
- Relevant tertiary diploma in marketing studies
- Minimum of 10 years' experience in the media and advertising industry
- Minimum of 5 years of management experience in a marketing department
- Proficiency in Media, Data Research and Creative Tools (e.g., Nielsen’s AdEx, Lightstone, BrandMapp)
- Minimum 5 years of Digital Marketing expertise
- Fully conversant with Microsoft Office
Person Specification:
- Professional and strong communicator, both written and spoken, with good presentation skills
- Innovative and self-motivated with excellent time-management skills
- Thought leadership skills
- Possession of a current full driving license
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