Marketing Manager - Gauteng
Who we are: Leaders in Out-of-Home advertising and integrated marketing solutions.What you will do:Manage and enhance the company's brand image, fostering strong brand awarenessDevelop and execute comprehensive marketing strategies aligned with business objectivesPlan and deliver external PR, Trade Marketing and social platform communications in line with current business activitiesOversee CSI, research, sales support, design, event management and trade marketingCollaborate with the divisional sales director and business unit heads to optimise media performance on all company productsContinuously analyse media spend to identify trends and opportunities for growing share of advertising spendStay updated with the latest trends, tools and changes in the dynamic digital marketing landscapeFoster a customer-centric mindset throughout marketing initiativesDevelop internal marketing strategyWork with the development teams on market research for new productsManage the marketing and creative team, ensuring the highest performance in lateral, creative, innovation and strategic thinking for the Street Pole Ad mediumProvide lateral and strategic solutions to sales problemsDevelop and promote case studiesBuild and lead a team that upholds excellence and professionalismAdapt to changes in algorithms, trends and technologies within the dynamic digital landscapeDigital marketing experience:SEO (Search Engine Optimisation): Enhance the company’s online visibility through content optimizationSEM (Search Engine Marketing): Develop and manage effective search engine advertising campaignsSocial Media Marketing: Strategically create and manage content on various social media platformsEmail Marketing: Design and execute impactful email campaignsContent Marketing: Develop and distribute valuable, relevant contentAnalytical Skills: Analyse data from digital marketing channels for informed decision-makingROI Analysis: Evaluate the return on investment for various marketing campaignsDigital Tools Proficiency: Understand and interpret data from tools like Google Analytics, social media analytics and email marketing platformsWhat you must have:Minimum of 10 years of strategic marketing experienceRelevant tertiary diploma in marketing studiesMinimum of 10 years' experience in the media and advertising industryMinimum of five years of management experience in a marketing departmentProficiency in Media, Data Research and Creative Tools (e.g., Nielsen’s AdEx, Lightstone, BrandMapp)Minimum five years of digital marketing expertiseFully conversant with Microsoft OfficePerson specification:Professional and strong communicator, both written and spoken, with good presentation skillsInnovative and self-motivated with excellent time-management skillsThought leadership skillsPossession of a current full driving licenceSkills:AdvertisingDigital marketingMedia https://protool.gumtree.co.za/external-link-browser.html?urlaHR0cHM6Ly9lbi16YS53aGF0am9icy5jb20vY29vcG9iX19jcGxfX18xMzIwXzU3MDU5X180OTc/dXRtX3NvdXJjZT1ndW10cmVlJnV0bV9tZWRpdW09ZmVlZCZrZXl3b3JkPQ&jid1794308&xid1320_57059
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