Marketing Manager - Sandton
PURPOSE/MAIN JOB FUNCTION
Our client is looking for a dynamic and driven Solutions & Partner Marketing Manager with a strong grasp of SME marketing, channel marketing expertise, and proven campaign management skills.
This role will collaborate closely with the Head of Marketing, the broader marketing team, and key stakeholders across the organisation to enhance brand visibility and drive demand through strategic marketing endeavours.
The aim of this role is to support the company and the internal teams to increase their visibility in key segments of the market, and with their partners and their clients.
Extra Information
This is an intermediate role and a great opportunity for someone wanting to develop further in their marketing career, for someone who wants to be close to the strategic thinking and decision making, and who likes variety.
This is more of a generalist role with a focus on product marketing and working closely with key partners to build awareness and interest for their offering within their customer bases.
You will get exposure to many elements of marketing from social media marketing, digital campaigns, content generation, PR, and campaign measurement.
Working closely with the marketing team and key marketing agencies, you will be reporting to an experienced Head of Marketing which will give many opportunities for growth.
DUTIES AND RESPONSIBILITIES
- Defines, aligns, and drives the implementation of the partner and solutions marketing strategies. Ensure alignment with the overall marketing and business strategies. This strategy may require customization throughout the year to leverage new areas of focus or opportunity.
- Develop and execute the partner and solutions marketing plans with the support of the Head of Marketing, through agencies, or by hands-on managing of the campaigns.
- Define, implement, and manage various traditional and digital marketing channels that will drive awareness and lead generation in the healthcare industry.
- Work with Partnership team to suggest activities for improving the quality of partner campaigns and content for improved awareness and lead generation.
- Understand the customer journey across all touch points to develop, plan, and execute campaigns to improve brand awareness and lead generation.
- Track and measure metrics and provide reports for all campaigns and initiatives.
- Analyse marketing campaign performance including metrics, conversion, and retention.
- Work with suppliers and specialists to execute on campaigns and activities.
- Work with Solutions (Product) to manage and launch new product features, ensuring successful implementation internally and externally including enablement tools.
- Analyse market trends, consumer behaviour, and competitor activities to inform business decisions.
- Collaborate with cross-functional teams, including Partnerships and Sales.
QUALIFICATIONS AND EXPERIENCE
- Degree in Marketing/ Communications/ Commerce.
- 4+ years in a Marketing / Campaign Management role.
- 1+ years in a Team lead / Management role.
- Experience in healthcare (advantageous) and/or financial services.
- Min 2 years of hands-on experience with Traditional Marketing, Digital Marketing, Social Media Marketing, Content marketing, Communications, and PR.
- Min 1 years of hands-on experience with SEO, Google Analytics, Digital Marketing, Social Media Marketing.
- Experience with SEO, Google Analytics
- Track record of executing on campaigns and excellent project management ability.
- Marketing management planning, execution, and reporting
- Partner and channel management ability to build strong relationships with key partners and their marketing teams.
- Strong content / writing skills
- Campaign Management
- Digital and Traditional Marketing
- Stakeholder Management
- Project Management
- Data Analysis
PERSONAL PROFILE
- Driven
- Energetic
- Solution focused
- Takes initiative
- Collaborates well with others,
- Executes tasks within deadlines.
- Ability to work with deadlines
- Good interpersonal skills
- A team player attitude
A Consultant will be in touch if you are shortlisted for the position. Please consider your application unsuccessful should you not have been contacted within 2 weeks. We will keep your CV on our database and contact you should you match the criteria of any other vacancies.
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