Marketing Manager: Brand & Communications - Professional/ Media/ Publishing Industry - CPT Based Market related Provident Fund Medical Aid - Cape Town Region
Ambit Connect
The experienced marketing candidate will have relevant Marketing qualifications, a solid track record of 15 years experience within the Marketing, Branding & Communications field and are currently working for a Corporate professional company. The Marketing Manager: Brand & Communications will play a pivotal role in shaping the company's brand identity and driving revenue growth. This full-time permanent role involves developing and executing marketing strategies aligned with broader business requirements. It requires a hands-on approach, managing a full marketing function including communications, brand development, product marketing, research, and design. The Marketing Manager will lead a team of internal specialists and external contractors. Responsibilities include day-to-day tasks such as managing campaigns, analysing market trends, conducting research, creating materials, and overseeing digital efforts. The position is based full time in Cape Town. Hybrid working conditions (3 days based at the offices). Should the candidate not be based in Western Cape, then relocation will be for the candidate's own account. Please note, only South Africans will be considered for this position. Key Responsibilities · Develop and implement comprehensive marketing and communication strategies to drive revenue growth and enhance brand visibility · Monitor industry trends, market dynamics, and customer feedback to inform marketing tactics and content creation · Ensure effective product marketing with clear value propositions and market positioning · Oversee branding standards and maintain quality control across all marketing channels · Optimize marketing channels to maximize market reach while minimizing costs · Measure and analyse return on marketing investment. Minimum Qualifying Criteria · Bachelor's degree in Marketing or relevant qualification · 10 years' experience in marketing or brand management across multiple industries. · 4 years in a senior management role · Strategic thinking and planning with a keen eye for detail. Strong on data analytics and conversions · Ability to identify industry trends and in corporate innovative ideas into marketing strategies · Experience in developing integrated marketing approaches · Strongproblem-solving skills and ability to implement creative solutions underpressure · High degree of quality control and customer service orientation · Excellent communication and people management skills Market related package Provident Fund & Medical Aid
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