Marketing Planner - Cape Town City Centre
odwyer
A leading omni-channel retailer is recruiting for a analytical and experienced campaign Marketing planner who has had proven success to accurately forecast and plan investment and sales to acquire and retain customers and maximize ROI to meet business growth objectives. Marketing Planner Salary: Market Related Location: Southern Suburbs (CT) Here’s what you can expect to be doing in the role: Accurately forecast and develop a campaign demand plan and adspend to provide the business with a clear roadmap to meet financial objectives Ensure trends are monitored with changes identified timeously for re-forecasting and adjust accordingly Provide insightful reporting & analysis for weekly sales, monthly management reports, marketing review, quarterly concepts, and ad hoc requests Analyse trends relating to key variables within campaigns and put forward proposals for improvement Accurately forecast financial flows per channel and status buckets for weekly targets, monthly rates & growth aligned to business objectives Increase customer demand and basket size to deliver intake targets and drive organic growth through innovation Engage and challenge the different business units to improve conversion from Intake to NSV by achieving Net Factor objectives Monitor campaigns and channel performance to achieve NSV, taking proactive actions to improve any underperformance Leverage relationships with merchandise and operations for great marketing offers and incentives to drive customer demand Collaborate with CICA to develop insight led campaign segmentation strategies to achieve customer growth Work closely with telemarketing to achieve business objectives in line with the campaign plan Drive process improvements in campaign execution A little about who you are: A Business Science / BComm / Finance / Stats / Marketing Degree and/or CIMA qualification Minimum of 2 years’ experience planning (preferably within a retail/marketing environment) Passionate about data, insights and analytics Excellent cross functional team management skills Advanced Microsoft Excel skills Benefits Flexible benefits to structure your own package Creative agile work environment Flexible working hours Café and lounge area Staff restaurant with a variety of healthy meal options
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