Midweight B2B Content Writer - Johannesburg
Blum & Hofmeyr
We are a global technology company seeking a driven writer to join our growing corporate marketing department as a dedicated Content Writer. This role provides a fantastic opportunity to make an immediate impact within a highly visible role in our organisation. The ideal candidate will have prior experience with the full business-to-business spectrum of advertising copy, including articles/blogs, collateral (infographics, use cases, brochures, etc.), email content, landing page content, website content, press releases, PPC and social media content. The Content Writer will be responsible for supporting the business and Marketing Department by creating impactful copy. The main objective of your copy will be to drive prospective direct clients and channel partners through the sales funnel, with informative and authoritative content. The Content Writer must be an organised multitasker able to handle many diverse projects at once and meet tight deadlines. Key Responsibilities: The ideal candidate will have an enthusiastic, innovative and creative spirit with a knack for creating compelling content while applying basic SEO principles. They will have experience working in content marketing and can research and produce content on various topics. The Content Writer will work closely with the marketing, operations, training and sales leadership teams to create and implement impactful content globally. This will include both regionally specific and universal global content. Additional responsibilities include: ● Produce high volumes of written materials (authoritative, technical, informational, formal and informal) in a variety of formats, including print collateral (press materials, brochures, infographics), web (blogs, landing pages, web pages), and email marketing(newsletters, internal communications). Ensuring that each piece of content meets SEO and department standards ● Conceptualising and writing quality content to use on our main website as well as off-page opportunities, such as industry content contributions, advertorials and editorials ● Ability to vary voice and writing style dependent on the brand, target audience and medium/channel ● Create concise, compelling and clever headlines and body copy that drive lead generation ● Use search engine optimisation (SEO) strategies in writing to maximise online visibility and promote positive search results for the brand ● Skillful at translating complex technical information into content that is compelling, concise and friendly – to be easily understood and digested by a broad audience of varied technical understanding ● Continually optimise content for us to increase search traffic while maintaining the voice of the brand ● Work with the Marketing Manager to develop social media strategies and content calendars per project campaign ● Perform constant keyword expansion, including identification and implementation of keyword opportunities to increase organic traffic Candidate requirements : ● Must provide a professional portfolio of samples, including brochure, email, technical writing, formal business writing and informal blog content to demonstrate excellence in content creation ● BA/BS in English, Marketing, Communications, Journalism, or equivalent experience ● 3-5 years of content writing and copywriting experience (preferably in a B2B environment) ● Excellent spelling, grammar and writing skills ● Expertise in creating content for syndication platforms like Apple News, MSN and Yahoo ● Knowledge of metrics that measure the effectiveness of SEO strategy preferred (backlinks, referring domains, keyword rankings, etc.) ● Excellent interpersonal and communication skills, with the ability to gain consensus, influence partner behavior and build strong relationships with people at all levels of the organisation and across departments and geographies ● Strong organisational skills with the ability to effectively manage multiple projects with different objectives simultaneously to ensure the completion of projects within predefined deadlines ● Experience in the SaaS or telecommunications industry is preferred but not required
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