Paid Search Media Manager - Midrand
JOB PURPOSE Plan, develop, execute, track and report across paid search and Google Ads display campaigns. Manage key media strategies across paid search, social and display channels, as well as effectively manage and optimize each channel and Google Ads display campaigns. Possess a firm understanding of the primary online marketing channels: SEO, paid search, social platforms, content marketing, targeting, and retargeting. Have working knowledge of the paid search platforms and implement campaigns and have the ability to work across multiple accounts on a daily basis, organize workflows and deliver on deadlines. RESPONSIBILITIES Paid Search PlanningMarketing Campaign DevelopmentPaid MediaProject and Portfolio ManagementStakeholder EngagementBudgetingInsights and ReportingLeadership and DirectionPerformance ManagementContinuous ImprovementTeam Capability Building SKILLS Computer and System skillsCommercial AcumenCosting and BudgetingData Collection and analysisInformation retrieval and searchingAction PlanningPlanning and OrganizingPolicy and proceduresPolicy and RegulationCustomer and Market Analysis EDUCATION General Education Grade 12/ SAQA Accredited Equivalent (Essential);Relevant degree and/or Diploma (Advantageous) EXPERIENCE General Experience 3-5 years' hands-on experience within a PPC campaign management environment (Essential);3-5 years' digital marketing experience (Essential);Experience within a financial services industry and Ecommerce (Advantageous)Managerial Experience 2 or more years experience of planning and managing resources to deliver predetermined objectives as specified by more senior managers (Essential) TASKS Responsible for the development of marketing campaigns using paid digital channels.Working closely with all media partners such as Google, Facebook and agencies.Developing and implementing campaign plans and optimisating to achieve key performance metrics by brand.Partner with marketing team members to develop integrated efforts across channels, on new and upcoming campaigns.Develop a total understanding of digital audiences marketing thought targeting technics.Provides campaign performance reporting and analysis on a daily, weekly and monthly basis.Work with Marketing Managers and channel peers, as needed, to finalise and agree budgets and volumes and KPI’s.Ongoing audits of search and display channels for each brand and provide insight as to how ROI can be increased.Respon https://protool.gumtree.co.za/external-link-browser.html?urlaHR0cHM6Ly93d3cuZGl0dG8uam9icy9qb2IvZ3VtdHJlZS8yNjA1NDczNTgzP3NvdXJjZT1ndW10cmVl&jid1687780&xid2605473583
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