Job Title: Pharmaceutical Brand Manager
Location: Parktown, Johannesburg
Salary Package: R 80 000.00 CTC.
Duties and Responsibilities:
- Champion opportunities to consistently improve the “Brand” experience
- Drive customer retention, and switch from competitor brands
- Map the customer journey and identify opportunities to proactively intervene on the client’s behalf
- Guide team in effective resolution of customer and brand-related issues/queries and handle any escalations
- Develop listening points in the customer journey, define, and segment the customer base
- Develop varying strategies to address segmented customer needs based on their progress on the adoption curve, defend the existing customer base, and identify opportunities for continuous improvement
- Test new strategies for driving customer values
- Develop and implement customer experience strategies
- Reviewing and pulling insights from analytics and data
- Segmenting customers and audiences into meaningful groups
- Using insights from data to make improvements, maintain the feedback loop flow, and predict future needs and problems
- Team alignment and collaboration to deliver on customer experience objectives
- Brand blueprint / DNA ownership, and maintenance
- Effective execution of customer experience strategy:
- Define objectives
- Develop hypotheses
- Establish a method of execution
- Implement
- Monitor and iterate based on customer experience and response
- New representative brand onboarding
Requirements:
- 3-year degree (Medical or Medically related degree / BSc)
- 3-5 years experience in managing RX/OTX brands
- Rx = Prescription Brands (Schedule 3 and up)
- OTX = Over the Counter (OTC) brands
- Marketing experience of these OTC brands in the Rx space to healthcare professionals
- Project management
- Agency management
- Performance monitoring, outlier diagnosis, and management
- Customer engagement and feedback to market insights
- Key Opinion Leader (KOL) management
- Excellent communication skills
- Strong problem-solving skills
- Customer experience (CX) strategies
- Clinical analytical skills
- Digital and social media marketing insights required
- Critical thinking skills and the ability to use data insights to drive marketing strategies and tactics
- Organization
- Ability to build and maintain relationships with external stakeholders and internal cross-functional team members
- Ability to adapt to a fast-paced, changing growth environment, and to work independently
- Good leadership skills
- Collaboration skills
- May be required to work overtime when requested
- Regular travel required
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