PR OFFICER - Durban
Responsibilities:
Research trends within PR as well as the gambling industry.
Assist with brainstorming further strategies to grow the brands reputation in the public eye.
Create a PR Strategy and calendar.
Present plans and findings to management.
Possess the ability to work across a range of media and platforms (print, digital, audio, video).
Research our target audience and competitors.
Build a media database.
Develop press relationships.
Liaise with other departments to ensure that all requirements are met for PR to be generated around a
campaign, event/any relevant company news.
Invite media and host them at events.
Generate and distribute press releases to relevant media houses.
Conduct interviews for video/print/online content.
Create reports on Hollywoodbets reputation in the public eye.
Manage all PR duties including attending events as well as handling reporting.
Brief/train employees who will be speaking on behalf of the company regarding expectations and the
message they must convey.
Be able to write in varying tones and styles.
Draft speeches, MC scripts and presentations.
Ensure deadlines are met and opportunities are not missed.
Work with the Transformation Department to get media exposure for all CSI projects.
Qualifications
Type (HR use only)
Description
Essential (Yes/No)
Valid drivers license Yes Degree/Diploma-English/Public Relations Preferred Computer literate Yes
Experience
Type (HR use only)
Description
Essential (Yes/No)
1 -2 years experience in a similar position
Yes
Proven Writing skills, backed up by a portfolio
Yes
Competencies
Type (HR use only)
Competency name
Description
1
Communication
Use correct voice tone and apply content according to topic appropriateness. Uses voice to create and hold interest. Speaks with positive tone of voice.
Interpersonal skills
Interacts with others in a respectful and sensitive manner, with appreciation for diverse opinions and views.
Customer Care
Making customer needs a primary focus of ones actions. Follows up on requests timeously to ensure that the final product or service met expectations. Gives high priority to customer complaints
Service
Exceeding the clients' expectations regarding service delivery. Able to demonstrate concern and understanding for customer expectations & needs and ensures customer needs are made priority.
Accountability
Follows through and delivers results despite obstacles. Admits to errors and takes corrective action to avoid repetition. Approaches own work with dedication and high sense of responsibility.
Listening
Giving full attention to what is being communicated, taking time to understand, asking questions at appropriate times. Identify essential information and make correct decisions & inferences
Quality Focus
Ensure the quality outcome is achieved. Take caution in preparing the details relevant to the process. Follow process in order to ensure high quality output.
Results Driven
Consistently delivers required business results; sets and achieves goals, consistently complies with quality standards and meets deadlines; maintains focus on organisational goals
Issue
Detail
Showing concern for all aspects of the job; accurately checking processes and tasks; maintaining watchfulness over tasks and ability to identify irregularities
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