Duties & Responsibilities Role

(Note that this is not a full job description but only a list of the main functions)

Responsible for conceptualising retail marketing ideas, making evaluative judgements and developing creative concepts for the Company.
Tailoring shopper marketing campaigns according to insights from consumers.
Overseeing beginning to end multi-channel shopper marketing campaigns.
Developing point of sale for use in store Project management of various marketing campaigns.
Delivering activation plans that span the entire shopper journey.
Tracking and reporting results of various in store marketing campaigns.
Responsible for newspaper and radio advertising for retail branches
Upholding the companies brand identity all the time.
Assist branches with in- store advertising signage, posters, labels, pamphlets
Assist Marketing Team with all aspects of the loyalty programme
Assist Marketing Team with all promotions and sales at retail divisions
Special promotions implementation, display, activation – taking to the next level in store
Must be able to physically put together exciting displays.
Manage a range of social media platforms and engage in feedback to customers
Analyse, prepare and present reports on social media and website efforts and results as well as providing community insights and trend analyses to the team
Update of retail website for new and discontinued products
In store execution of competitions and promotions, eg. Rewards, supplier competitions.
Public Relations & Customer Service
Manage customer database and newsletters, Website and Digital in store media
Produce the design and production for product graphics, web logos, new social media graphics and banners, static and rich banner ads, email campaigns and email templates
Monitoring of website KPIs
General marketing record keeping and administration

KEY EXPERIENCE

Marketing and Graphic Design related qualification
Minimum 3 years working experience in retail marketing preferably with a corporate company
Proficient in the use of Google Analytics, AdSense, Facebook Business Manager, Mailchimp and social media management tools
Understanding of search engine optimisation
Thorough grasp of Google AdWords
Must have participated in email marketing campaigns and interpreted and analysed the results of the campaign
Have an understanding of website admin and be able interpret key trends using analytical tools
Proficiency in design and Photoshop is required
Must demonstrate excellent proficiency with words and pay attention to grammar and spelling details
Above average MS Office computer skills
Experience relating to visualization tools is advantageous

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