Senior Copywriter - Sandton
Who we are: We are a leading integrated communications group in Africa. What we do: We want our clients' brands to be noticed. So we disrupt the status quo. What we are looking for: A Senior Copywriter to deliver the world's most advanced luxury automotive creative campaigns. What you will do: Conceptualise, develop and produce integrated marketing materials from ATL to digital assets Understanding of how to develop an integrated and multi-channel campaign within the automotive industry Stay informed of trends and competitor brands thus ensuring creative campaigns stay on the front line of exceptional campaign Ensure that digital designs align with and reinforce the overall brand identity and guidelines Own the client's creative strategy Maintain creative brand guidelines What you must have: A relevant qualification in Copywriting or equivalent A minimum of six years’ experience of copywriting in an advertising agency Automotive or global client experience Proven ability to ideate for film, print, digital, out-of-home, experiential and social Ability to thrive in a fast-paced, highly entrepreneurial environment with multiple different stakeholders and regulatory requirements Data-driven and obsessed with the measurable impact of a campaign Excellent presentation skills and ability to gracefully defend creative work to stakeholders Have a professional, proactive and positive attitude that sets an example for others Ability to take direction and a willingness to learn new things Collaborative attitude with the ability to work independently and lead as required Excellent verbal and written communication skills
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