Specialist, Public Relations and Media - Exxaro Recruitment - Centurion

Job Advert Summary PURPOSE: Contribute to the formulation and implementation of the group social media and public relations strategy and plans aimed at enhancing our organisations public image, brand, and reputation, which must be aligned with our Sustainable Growth and Impact strategy. Contribute to the shaping and development of consistent positive messaging and brand positioning across all media channels to position Exxaro as an industry leader. Build and maintain relationships with media stakeholders (media, journalist, influencers, media analysts) ensuring favourable coverage, aligning external communications with internal strategic objectives for an enhanced public profile. Contribute to the positive performance of our external communications ensuring an increase in our share of voice in the market. Gather and analyse inputs for drafting key messages and creation of reports with actionable insights. Support cross functional engagement for external communication purposes. Manage external communication channels and media correspondence. MAJOR CHALLENGES: Effectively manage and mitigate potential Public Relations crisis to protect the organisation’s public image, credibility, and reputation. Proactive management of communication risks (including misinformation and fraud). Staying current with the evolving media trends and adapting tactics to maximise organisational brand exposure while still maintaining Exxaro’s ways of working. Ensuring consistent and positive messaging across all our strategic external communication channels. Engaging consistently with the media stakeholders to enhance the organisation's public presence and reputation. Tailoring communication strategies in consideration of diversity, equity and inclusion (DEI) factors. Demonstrating the return on investment (ROI) of PR efforts and quantifying the impact on the organisation's overall objectives through reporting and achieved success indicators. Balancing the expectations and information needs of stakeholder audiences across various channels, including employees, investors, customers, and the public. Minimum Requirements QUALIFICATIONS: Advanced Diploma: Management (Essential/Minimum or) B Degree (Relevant) (Essential/Minimum) Certificate First Line Management (Essential/Minimum) EXPERIENCE: 5 years Relevant experience in developing and implementing PR strategies successfully. Experience in crisis communication and issues management. Knowledge of digital platforms and social media tactics. (Essential/Minimum) Operational REQUIREMENTS: Psychometric Assessment (Essential/Minimum) Certificate of Fitness (Essential/Minimum) Int. Assoc of Business Communication (Recommended/Desirable or) Public Relations Institute of SA Acc (Recommended/Desirable Duties & Responsibilities Compliance, Governance and Assurance Ensure all initiatives are delivered in accordance with the Company and Corporate Communications policies, guidelines, procedures etc. Adhere to sound corporate governance principles and address discrepancies. Navigate legal and ethical considerations in communication, ensuring compliance with regulations and maintaining ethical standards in accordance with Exxaro’s brand communication policy. Stay abreast of and comply with legal/regulatory frameworks governing social media and PR, including data protection, advertising standards, and disclosure requirements. Support the maintenance of Exxaro’s social media and PR policies outlining acceptable behaviour, content guidelines, and legal considerations. Culture Culture/functional climate: Live Exxaro’s values and culture. Embody/translate/entrench the Company’s culture and values internally and externally. Foster effective teamwork and unity. Support PR and social media climate in which diversity is appreciated, high performance thrives, employees are involved / energised / committed / motivated / recognised. Demonstrate/encourage collaboration including cross-functionally. Participate in an environment in which people are inspired to perform and a high- performance culture. Functional Excellence Support the development and execution of public and media relations excellence initiatives that improve the function. Support Investor Relations & Liaison function and cross-functional forums / Communities of Practice (COPs) / content councils as required to ensure alignment, coordination around best practice. Input and support communications reporting. Identify and manage external communication risks. Internal Support Support group media relations service and support executives when engaging media. Arrange/facilitate media interviews including preparing spokespersons for media interactions. Monitor media opinions/coverage and report to Executives. Develop and communicate self-service tools to manage demand down for specialist support. Collaborate with internal teams (e.g., Sustainable Impact, SRG, Strategy and Growth) and maintain open communication with senior management. Support local PR activities at BUs. Project Management Plan and project manage key/critical external communication, brand communication, public relations, external and group-wide internal communication and change communication projects, initiatives, and campaigns in support of the group strategy, corporate communication strategic plan and which drive internal and external stakeholders' understanding of the Company’s priorities/key initiatives. Plan for and execute all PR and media activities related to such key projects including develop content, manage design / production of collateral by service providers, engage and manage media service providers, branding, event management and media relations to secure exposure. Engage internal subject matter experts. Support BU communication teams in roll-out of PR and social media initiatives at the BUs. Support communication of corporate announcements externally. Public and media relations Support the development of and implement comprehensive PR plans that align with the organisation’s strategic objectives and the overall PR and media strategy. Build and nurture relationships with members of the media, including journalists, editors, and bloggers, as well as proactively responding to media inquiries and requests for interviews. Draft news releases and editorial/brand content. Assess and recommend advertising and brand-building opportunities etc. Monitor the media reputation of the company and proactively protect Exxaro corporate identity (credibility, reputation, and brand). Identify opportunities for thought leadership and expert commentary to expand brand presence and to support Exxaro’s strategic positioning within the industry. Protect and enhance the organisation's reputation and brand through positive, tailored storytelling and image-building that connects the organisation with its key stakeholders. Monitor general media trends and industry developments to identify opportunities and potential threats. Ensure PR efforts serve immediate and long-term business goals. Understand the competitor landscape and stay abreast of any relevant global and market trends, insights, and threats to our brand position. Enable third party suppliers and media stakeholders to share the Exxaro brand narrative in a positive manner. Support and communicate organisational achievements and milestones. Support the tracking of key performance indicators, for regular reporting to Executive and Senior management on the impact of media relations and PR efforts. Support the management of Exxaro’s social media platforms which includes channel management, engagement, appealing content, campaign creation, and performance. Support strategic branding and communication initiatives. Compile and maintain media database. Implement crisis communications plan. Support the development and maintenance of group PR and media engagement, and brand management policies, standards, guidelines, procedures, processes etc. Safe and Healthy Work Environment Maintain and ensure a healthy environment, safe operations practices, ensuring compliance with all applicable Safety Health and Environmental (SHE) policies/procedures in line with set standards. Encourage a culture that focuses on safety in all operations. Supplier Management Responsible PR budget spend and tracking. Identify performance issues to ensure seamless service delivery and adherence to the Group governance. Behavioural Alignment Demonstrates the following: Creativity, collaboration, sociable and awareness to the ecosystem Stewardship, accountability, ability to develop trust, safety conscious and ethical Ability to respond quickly to business needs/agility, flexibility, continuous learning, innovation and proven ability to experiment on creative business solutions Ability to be inclusive, eagerness for multiple skills, embraces multiple cultures, accepts different approaches and be human-centric/empathetic Results oriented, quality driven, excellence, entrepreneurial abilities, efficient and effective The appointment will be made in accordance with Exxaro’s Employment Equity policy. If you have not been contacted within 28 days of the closing date of this advertisement, please accept that your application was unsuccessful. 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Specialist, Public Relations and Media - Centurion

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