Minimum Job Requirements:- Degree or Diploma in Sales & Marketing.
- Min 6 years experience in sales and marketing.
- Furniture manufacturing/FMCG experience a strong advantage.
Key Performance Indicators:- Identify new business/sales opportunities.
- Grow current customer sales targets.
- Measure and achieve brand objectives.
- Develop a brand strategy and roll out to customers.
- Grow brand awareness within the industry.
- Increase customer acquisition.
- Implement and maintain customer satisfaction score survey.
- Monitor and report on:
- consumer brand consciousness;
- customer buying behaviour and trends.
- Develop, design and implement new brand concepts.
- Create new customer relationships and maintain current relationships.
Job Description: - Conduct activities to communicate the business value proposition to the customers.
- Conduct research to identify consumer trends.
- Conduct the customer loyalty plans.
- Examine the market trends to improve the offline marketing activities.
- Execute the brand campaigns.
- Generate customer awareness.
- Implement:
- activities to deliver a consistent customer experience;
- alternate market research channels;
- innovation offerings to drive higher customer loyalty;
- brand communication plans;
- brand plans.
- Maintain the customer retention programmes.
- Manage:
- effectiveness of branding and customer loyalty programmes;
- product quality, design and brand alignment;
- input requirements to ensure product delivery.
- Predict emerging market needs.
- Conduct opposition activity surveillance.
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