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Brand Manager - Midrand

Main Purpose: To take responsibility for the planning, management and execution of all marketing, advertising, and promotional activities towards achieving the brand(s) strategy. Key deliverable is the successful execution of international brand strategy and programs with local market insights and topspin. In addition, the Brand Manager is responsible for the implementation of brand(s) omni-channel and digital marketing objectives and overall financial performance of the brands, ensuring profitability and market share / brand ranking growth Key Results Area: Marketing & Go-to-Market Strategy Launch and Promotions Execution Budget and Key Performance Measures Control Reporting Stakeholder Optimization & Management Administration Duties Job Specific Requirements: Marketing & Go-to-Market Strategy Formulation and implementation of the marketing strategy within the parameters of the policy set by the principals to ensure the achievement of marketing objectives. The setting of logically derived marketing objectives incorporating brand growth, sales, pricing, profit goals and channel differentiation strategy. To determine market size and performance trends within the retail chains utilising available data. Coordinating, assimilation and interpretation of data Adapt your marketing strategy to the new local trends and market opportunities, especially in digital (social selling). Recommend marketing mix for existing retailers, e-shops, brand kiosk and social selling. Formulate and lead marketing activation plans to promote category, brand, and associated services to increase brand awareness, drive in-store traffic, sales, and market share / ranking growth. Employ holistic impactful communication levers in line with brand objectives; Digital, Direct Marketing, Media, PR and BTL. Negotiate targets and brand support with key suppliers. Launch and Promotions Execution The initiation and co-ordination of promotions and marketing activities in accordance with brand equity Implementation of cost efficient and effective promotions ensuring the achievement of objectives within the set budgets, communication to merchants and retailers. Implementation of new product launches, new sku's line extensions and limited editions Optimize launch and promotions forecasts within internal KPI and supply chain process. Internal launch / promotion meetings 6 weeks prior to on counter date - visual, logistics, production, sell in and stock management. Shipment tracking - onus on marketing to incorporate POSM orders with monthly replenishment orders and check match with order confirmation and invoice. Budget and Key Performance Measures Control Set, manage, and review annual budgets and forecasts - VMS, Sellout, Sell-in, Purchase and A&P targets The control and monitoring of marketing and publicity accounts spend - A&P tracker and PO management, Stock management, including range planning, min/max objectives, distribution grid control and obsolescent stock clearance. Price list and price structure management, including current exchange rate implementation. Reporting Monitor sales performance and suggest appropriate responses. Sales involvement. Ensuring communication to the sales team on brand direction, equity guidelines, store execution, merchandising and marketing guidelines of the brand for all store level activities. Evaluating the performance of individual products, determining their position in terms of product lifecycle, and taking the necessary action in promotion, rationalisation and new product activities Use marketing KPIS to set realistic targets for each marketing activity and suggest optimizations on actions and tools. Stakeholder Optimization & Management Provide regular updates and business overviews and assessments of analysis, to the various management levels within African Sales Company and the principals of the brand(s). Negotiate targets and brand support with key suppliers (Partnerships, Mall animations, Media Plan, etc.). Negotiation and communication of retail program with the respective merchant divisions, stores, and sales teams Providing BC buy-in, training and motivation. Ensue retail marketing programs are differentiated and excellently communicated and executed within each retail chain and customer. Division shared drive management. Efficiency in stock status and Product Code Uploading QUALIFICATIONS AND ATTRIBUTES REQUIRED A marketing degree is a must. Previous experience in retail marketing, digital marketing, social media, CRM or communication a must Previous experience and understanding of the lifestyle category and market segment. Knowledge of the market Willingness to work extended hours. Good organisational skills and a high degree of accuracy is required. Ability to work under pressure, use initiative and take ownership of tasks. Superior computer literacy, especially in Powerpoint, Excel and Word Presentable appearance Desired Skills: Communication Skill Digital Marketing Desired Work Experience: 2 to 5 years Desired Qualification Level: Degree Employer & Job Benefits: Pension Fund Medical Aid Apply Now
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