Brand Manager - Monte Vista
Pepkor Holdings
Description: RESPONSIBILITIES: Brand Strategy and Planning Understand how to translate business objectives into brand/marketing strategy and interventions Contribute to the development and execution of the brand strategy. Contribute to the development and execution of annual marketing plans and 3-5 year strategic plans. Execution of strong Flash plans across different channels, for different audiences and in line with different product/service categories. Campaign Design and Management Develop & launch brand campaigns, in line with strategy and brand vision. Develop and implement content strategies for your product/service brand Drive brand consistency and overall brand awareness across all campaigns, channels and to all relevant target audiences Write effective strategic and creative briefs, guide creative development process and evaluate creative work against the brand strategy and brief. Develop strong, clear campaign messaging that encourages the desired behaviour change. Work with digital marketing team to analyse key marketing metrics (CPP, CPM), quality, and overall campaign performance. Evaluate, negotiate, select and manage outside resources necessary to execute the marketing plan where necessary. Accountable for budget management and the delivery of KPIs and agreed targets. Market Research and Analysis Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches. Gain/obtain customer and product usage insights, identify new opportunities, build relevant customer personas through research, surveys and interviews. Partake in regular field visits to meet customers. Draw on sound market intel & competitor knowledge to identify opportunities and drive strategic decisions for marketing campaigns. Drive and partake in any consumer research initiatives aimed at getting a more thorough understanding of who your customers are. Stakeholder Management Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders. Collaborate with the marketing Manager, creative studio, digital marketing team and 3rd party agencies to create and implement all aspects of the annual marketing plans across the group. Lead and manage junior brand manager/s where relevant LEADERSHIP PERFORMANCE AREAS Providing real-time, ongoing coaching and feedback to team members throughout the year. On-time completion of performance management activities including regular 1:1s and Bi-annual performance reviews through GPS. Supporting employee development including facilitation of career development conversations and crafting development plans for current and future needs. Taking action to hire and retain high-performers and address poor performance Proactively manage change initiatives within the team including sufficient planning/ preparation and communication to minimise disruption and support employee adoption. Role modelling the behaviours that support and drive the Flash culture and values Requirements: MINIMUM REQUIREMENTS: Bachelor or post-graduate degree / diploma with good results Minimum of 4 - 6 years Brand Management experience required Must have experience in any of these areas: Content marketing, Search engine optimisation(SEO), search engine marketing(SEM) and social media marketing(SMM). Experience in using eMarketing Software and Google Analytics Fintech familiarity a bonus Main market brand experience a bonus BEHAVIOURAL SKILLS / ATTRIBUTES: Creative and strategic thinker with a strong understanding of branding and marketing Uses analytical thinking to understand problems and identify appropriate solutions Identifies opportunities and takes initiative to act of these Collaborative and team-oriented Flexible in a dynamic and changing work environment Strong communication and interpersonal skills with an ability to engage and influence multiple stakeholders across the business Open to trying new things or ways of working Provides constructive feedback to team members
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