Deeply understand consumer behaviours, customers, competitors, influences, markets and anticipate trends and recommend competitive response plans and plans are adapted where relevant to incorporate insights.
Perform regular data analyses for brands and categories to develop insights, recommendations, and strategies to drive growth.
Regularly present analyses and performance updates to Senior & Global stakeholders.
Responsible for annual performance of categories & brands, ensuring brand/category
strategies are implemented and growth plans are actioned
Manage innovation, from concept development to market execution, including product and formulation development, profitability, costings, market feasibility assessments.
Project manage innovation to ensure they land successfully and achieve sales targets, whilst remaining within planned budget.
Input into and approve of annual promotional plans and strategic pricing reviews
Calculate annual sales forecasts for input into greater business target setting.
Recommend advertising budget choices
Ensure on time and relevant brand elements are executed to win in market place
Manage and develop an assistant brand manager or team and help assistants to understand and achieve marketing goals by imparting learnings and knowledge.
Proven ability to turn insight into tactical actionable plans
Analytical and critical thinking, ability to think strategically for portfolio
Skills:
Proactive, takes initiative and highly motivated self-starter
Good verbal and written communication skills
Good numeracy skills (please do not apply if you do not fulfil this criterion. Candidate will be required to pass numeracy test)
Able to multi-task and achieve targets in a fast-paced environment
Able to collaborate with all levels and departments of the business
Demonstrate skills in leadership
Demonstrate decision making
Creativity and ability to produce innovation and original ideas
Time and project management skills
Advanced computer skills Microsoft Excel, PowerPoint and Word, online project management platforms e.g. Click Up, Slack
Qualifications:
Great track record in Marketing Degree or Honours degree (including Finance/Business Science grads) or IMM Diploma.
Own transport required: Yes
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