Requirements:

MBA qualification
Marketing Background
3-4 years Brand Management experience ( Ethnic Hair care / Oral care / Skin care Products)

Responsibilities:

Target Achievement
- Plans &ensures marketing support to ensure achievement of agreed top line and bottom line targets
- Ensures optimal utilization and control of Adpro budget.
- Geographical Responsibility - Southern Africa Region
Alignment and development of marketing mix elements
- Ensures development and implementation of marketing mix elements for each product, and ensuring alignment of the same with overall Category and Business/ Marketing Plans. This would cover:
  - Communication Strategy (including advertising)
  - Artwork
  - Promotional Plan (Consumer Promo, Trade Promo,
  - Merchandising and other visibility initiatives)
  - Media Planning
  - Digital Marketing/Social Media planning
  - Packaging
  - Pricing Decisions
  - Product Development
Strategy
- Develops long term and short term strategy
Agency Management
- Ensures Optimal utilization of agency resources (Market research agencies, Advertising agencies, Media Agencies)
Market Research
- Ensures development of market research briefs and interpreting research findings.
Market Analysis
- Sales analysis both primary and secondary, territory, ORG reports.
- Competition / consumer tracking.
- Media tracking
- Profitability tracking
NPD Management
- Manage NPD Projects from Conceptualization to Finished Goods launch in trade
Salon Activation
- Manage team of Salon Educators
- Manage Salon Activations/Education Program
- Ensure Salon Coverage as per targets
Reporting
- Ensure timely update of artwork on CANVAS
- FG Code creation on MWT
- Monthly / Quarterly /Yearly Marketing &Trade Marketing Grid
- Slow Moving Lines strategy

Interaction:
Internal: Finance Department, Packaging Department, Sales Department, Corporate Marketing team & Operations / QC Department
External: Advertising and Media agencies

Please note only shortlisted candidates will be contacted. If you have not heard from us in 2 weeks, please consider your application unsuccessful.

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