Reference: DBN003604-RC-1 A global pharmaceutical company has a vacancy for a Regional Senior Brand Manager within their Consumer division [Baby Care]. The Regional Brand Manager, Baby Care – AMET (Africa, Middle East and Turkey) is responsible for driving the growth model for Baby Care brands in the cluster, reporting to the Senior Brand Manager, Baby Care - AMET. Internally, you are a key partner of both Regional (EMEA) and Global marketing teams and work closely with AMET commercial teams. Responsibilities: Brand Strategy Implementation and Execution Planning: Full accountability to deliver in year NTS, GP & share targets and shape the Y2-Y3 plans. Partners with lead-markets and cross functional teams in creating a robust End to End plans. Conducts business reviews with the markets identifying new opportunities and the need to revise plans if necessary. Monitors market, brand performance, competitors, trends and consumer insights. Ensure a deep understanding of the key drivers behind share and sales performance to inform marketing strategies and tactics. Deploying regional/global communication strategy: Supports the communication planning for the cluster (comms priorities, calendar, media strategy). Provides input to regional and global teams for all content development needs and requirements. Adapts or transcreates regional/global campaigns, partnering with agency to amplify these campaigns across the AMET cluster. Acts as brand equity guardian for the cluster, ensuring execution consistency across all markets. Collaborates with local Brand Activation teams and healthcare professional teams. Deploying new products (portfolio extensions, brand expansion to new markets): Launch Key NPIs for the brand across AMET markets. Creating launch strategy to execution & tracking NPI performance. Assess the potential of new products and develop business case. Leads cross-functional team to bring regional/global innovations into AMET (Supply Chain, Regulatory, Finance, Gatekeeping). Leverages regional/global launch toolkit and adapts to the cluster reality, in partnership with shopper and influencer marketing teams. Requirements and Qualifications: A Master's or MBA is a plus. Bachelor's degree in marketing, business administration, or a related field. A minimum of 4 years of experience in Marketing, with a strong track record of business results. Experience working in a matrix organization is a plus. Experience in both regional and local roles is preferred. Experience working on baby care is preferred. Baby Care market knowledge of Middle East and/or Africa is a plus. Strong experience in FMCG brand management is required. Ability to think strategically and creatively, and to develop innovative solutions to complex problems. Strong analytical skills, with the ability to interpret and use data to drive decision-making. Experience in both brand strategy and market execution. Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders. Proven track record of developing and executing successful marketing strategies and programs. Working in multi-functional cross-cultural teams. Ability to master complexity. Fluent or Native English is required. Candidates that meet the criteria may submit their applications via this portal or via vacancy link on www.mnarecruitment.com Should you receive no feedback within 7 days, please accept your application as unsuccessful. Apply Now

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