Brand Manager (Debonairs Pizza) - Midrand
Famous Brands Limited
JOB TITLE : Brand Manager - Debonairs Pizza JOB GRADE : D1 DEPARTMENT : Marketing LOCATION : Midrand Under the guidance and support of the Marketing Manager, effectively manage all elements of the brand marketing mix within Southern Africa in order to ensure that the brand continues to grow. Main Outputs and Responsibilities for this position: Assist in development of the annual brand strategy and Marketing plan. Execute national marketing activities above and below the line in relation to the approved Marketing plan and promotions calendar. Seek new opportunities to deliver against the brand plan and/or improve the plan. Implement and manage the media plan. Ensuring that expenditure and brand objectives are delivered on. Liaise with advertising agencies, strategic alliance partners and suppliers on advertising and promotional campaigns. Ensure all marketing collateral delivers on the WOW factor in conjunction with the relevant agencies. Manage the brand CRM program, encouraging customer retention and customer loyalty. This includes segmenting the database, developing CRM campaigns and analysing and producing monthly reports on the growth of the database and success of campaigns. Drive database acquisition through acquisition campaigns as well as through building and maintaining 3rd party vouchering partnerships. Assist in management of public relations and brand sponsorships. Assist in the development of a two-year innovation pipeline to meet brand objectives. Provide forecasts for promotions and new products to minimize write off costs. Drive menu optimisation with regards to pricing strategy and menu mix to achieve targeted average GPs and deliver value to the brand's customer base. Manage and co-ordinate national menu rollouts. Manage branding and design of all consumer touch points (including signage, uniforms, packaging, restaurant look and feel, website etc) to ensure they align with brand CI. Assist in delivering on the brand's digital and technology plan and manage the brand's digital and social media activities. Utilise consumer research to gain consumer insights that drive decisions. Analyse sales data and report on the performance of promotions and products. Evaluate competitor pricing and report on a regular basis. Manage the marketing budget to ensure nil overspend. Ensure locality marketing promotions are aligned to brand strategy through the development of Locality toolkits and providing guidance & support to Locality marketers and Franchise Managers. Help co-ordinate the brand's National Franchisee Conference, National Franchise Forum meetings and regional roadshows. Education: Matric with a Marketing or any related field Degree. (required) Experience Required: Minimum of 3 years' experience as a Brand Manager in the FMCG / Food Franchising industry. Previous brand marketing experience within franchising an advantage. Understanding of South African media environment. Excellent knowledge of Digital Marketing and social media platforms an advantage. Key Skill sets: Secondary Promotions, Locality, CSI and CRM focus. Menu Management (digital menu boards, self-service terminals, own ecommerce menus, 3rd party aggregators menus) & Drive of sales on channels and formats (i.e. Own Delivery, 3 Party Delivery Aggregators, Counter etc.)
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