Brand Marketing Manager Market Related - South Africa
Polo S A Ltd
Develop and execute comprehensive brand marketing plans and strategies to achieve business objectives and enhance brand equity. Conduct market research and analysis to identify key consumer insights, market trends, and competitive dynamics. Improve on brand, messaging, and value proposition to effectively differentiate our brand in the market. Collaborate cross-functionally with internal teams, including product development, sales, and creative, to ensure alignment and consistency in brand messaging and execution. Manage brand budgets and resources effectively to maximize ROI and achieve marketing objectives. Track and analyze key performance metrics to evaluate the effectiveness of brand marketing initiatives and optimize future campaigns. Stay abreast of industry developments, emerging trends, and best practices in brand marketing to inform strategy and drive continuous improvement on local and international trends Lead, mentor, and develop a high-performing team of marketing professionals to support brand initiatives and drive results Matric Bachelor's degree in marketing, business administration, or related field; MBA preferred. Years of experience in brand marketing or related roles, preferably in [industry/sector]. Proven track record of developing and executing successful brand marketing campaigns that drive measurable. results. Strong strategic thinking and analytical skills, with the ability to translate data and insights into actionable. recommendations. Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate. effectively across all levels of the organization. Creative thinker with a passion for innovation and a keen eye for design and storytelling. Strong leadership and team management skills, with the ability to inspire and motivate a diverse team to achieve common goals.
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