Campaign Manager (CM) - Johannesburg
Nedbank
Requisition Details & Talent Acquisition Contact 133068 - Busi Radebe Job Post End Date: 02 April 2024 Job Family Sales And Services Career Stream Call Centre (Service) Leadership Pipeline Manage Self: Professional Job Purpose Design and execute digital campaign journeys according to the campaign backlog. Coordinating with Marketing Managers across owned platforms. Executing on the Nedbank marketing tech stack (Adobe), including but not limited to managing audiences and segmentation according to the segment requirements. Working with Direct Marketing teams for content and collateral, post-campaign reviews and optimisation. Job Responsibilities Building campaign journeys and audience mapping enterprise wide Plan and implement digital campaign activities. Ensure all campaigns are delivered on time and within budget. Drive strategic digital sales levers by observing, coaching and testing for understanding. Drive activation and entrench digital sales to improve revenue generating accounts. Drive Life Cycle Management activities to increase revenue. Manage Direct Expenses by making use of Cost-effective multi-media solutions to improve cost of sales. Regular analysis and reporting. Reporting on campaign return on investment and making recommendations. Conduct related workshops and training interventions to improve client experience. Analyse relevant client feedback systems and identify common trends in client sales and retention challenges and recommend corrective action to achieve client satisfaction, Oversee tasks, resources and internal and external stakeholders to ensure relevant, timeous implementation of initiatives as per the signed off marketing plan. Measure campaign effectiveness by applying the Return on Marketing Investment (ROMI) principles. Engage and collaborate with internal and external stakeholders to ensure effective and efficient implementation of marketing initiatives. Change management of the new marketing tool and the associated processes. Quality assurance of journey orchestration. Portfolio benefits tracking and ROMI measures. Manage and agree timing plans for each campaign. Manage vendors and agency for timely delivery of campaigns. Resolve any blockers or escalations in the squad. Post campaign analysis is completed and reviewed for best practices. People Specification Essential Qualifications - NQF Level Essential Qualifications - NQF Level Advanced Diplomas/National 1st Degrees Preferred Qualification BCom (Management Sciences) or Diploma in Marketing and Communications or Commerce Essential Certifications Direct Marketing; CX Mapping Minimum Experience Level 3 - 6 years Type of experience Managing integrated marketing campaigns; Brand management and PR; Leading others; Creating a marketing and communication plan; Building customer experiences across channels and platforms; Post campaign reviews and analysis Technical / Professional Knowledge Budgeting Coordinating Stakeholders Effective Collaboration Governance, Risk and Controls Relevant Regulatory Knowledge Insights and Analytics on owned platforms (App and Web) Business Acumen Copy writing Design Principles Behavioural Competencies Building Partnerships Coaching Driving for Results Connected Decision Making Planning and Organizing Customer Focus Continuous Improvement Digital Acumen Please contact the Nedbank Recruiting Team at 27 860 555 566
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