Channel Specialist: Taverns - South Africa
Heineken Global
We Go Places How about you? Job Grade: 10 Location: Stellenbosch, Western Cape Function: Marketing Sub Function: Trade Marketing Type of Contract: Permament Reference Number: 106165 Closing Date: 30.03.2024 To champion consumer and shopper behaviour linked to a category in a channel. Deliver on channel plan, build world class campaigns and trade materials, manage planning systems, conduct briefing and training sessions. Support brands, accounts and regions in planning and execution. Monitor performance, build insights and feedback into the channel and catman plans. Analyse and Influence: Shopper and consumer insights Portfolio performance, and PICOS adherence Activation readiness and roll out Trade spend and return Merchandising materials Develop: A picture of a perfect store layout, with disruption points per category A commercial story which supports the perfect store. Develop digital asset library Generic merchandising catalogue Catalogue of touchpoints and comms channels per key account Plan: Assist in building the annual channel plan down to account level Assist in building the annual catman plan per account Support: Key account, brand and regional planning and execution. Execute: Channel plan, managing campaigns through SAP/ Coupa and other relevant systems Assist with category management plan implementation Ensure OTIF and ROI on all activity The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply. Job Segment: ERP, SAP, Technology
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