Cluster Marketing Manager - Cape Town Region
PULLMAN
Job Description Scope: Enhance our properties awareness, improve client loyalty, and enhance revenue. Responsibilities: Reporting to the Cluster DOSM, ,the role of the Cluster Marketing Manager, involves orchestrating, developing, and implementing marketing and communication strategies. These strategies are tailored to meet the external and internal requirements of our 3 hotels : Pullman Cape town, Movenpick Windhoek & Mercure Windhoek. Each distinct in style and ranging from 4 to 5 stars, thus requiring a nuanced approach that respects their individuality and brand essence. Additionally, the Cluster Marketing Manager, will oversee the following primary responsibilities. Marketing strategy Working closely with RGM and all Hotels GMs / HMs by developing a marketing strategies that effectively markets the organization and educates the public in terms of brand recognition, loyalty and maximizing the organization's profitability. Managing the financial joint budget and forecast for all marketing activities Establishing and implementing the hotels annual advertising plan for offline and online channels Creating storytelling campaigns with strong "go-tomarket" strategies for key activities for theme nights, seasonal campaigns, and ad hoc actions. Executing and analyzing results of marketing campaigns and advertisements. Close corporation with Sales & Revenue departments to maximize growth by securing business. As well as the rest of the hotel departments (F&B, Housekeeping, Engineering, T&C, Security, Administration, and Spa) and form better day to day relationships. Work closely with Regional Head of Marketing and Head of Communication to optimize the maximum leverage of brand initiated marketing and communication programmes Be the strategic business leader in brand compliance, brand communications an brand custodian in every sense by protecting the brand and owners reputation stay updated on industry trends, best practices, and emerging communication technologies to ensure the company remains competitive in the market. Social Media & content creation Supervise and create content creations for social media platforms that would support strategy monitored by cluster digital marketing Manage relationships with local content creator to guarantee qualitative content respecting brand DNA Organizing creative photo shoots for people's profiles, food-shots as well as landscape photos in-line with the brand standards for all the properties PR & Event Ensuring all events are planned to capture the attention of the intended audience and the media. Managing the production of each event, ensuring all appropriate sponsorships are achieved and all details are managed in a creative, timely and cost efficient manner Update press release Developing and implementing communications and media strategies that successfully deliver information and key messages to the public for all 7 hotels, depending on the facilities and services such as Rooms, F&B, MICE and Spa Recommend techniques to improve the company’s and outlets public image. Serve as point of contact for press trip or influencer trips Structuring and sending out new announcements via press releases, articles, Q&As and interviews. Developing and maintaining fruitful partnerships and effective relationships with key reporters, editors, media influencers and press representatives.
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