Copywriter Johannesburg - South Africa
talentCRU
My client is seeking a Copywriter to focus on producing high-quality content for internal communications, thought leadership initiatives and LinkedIn to engage internal and external audiences. The ideal candidate must possess exceptional writing skills, a strategic mindset, and a good understanding of effective communication techniques. This is a 6-month contract Internal Communications: Develop and execute internal communications strategies, ensuring timely and relevant content delivery to all employees. Produce clear and concise internal communications across various platforms, including emails, newsletters, intranet, and digital signage. Collaborate with different departments to gather information and create engaging content that aligns with company values and objectives. Monitor and analyse the effectiveness of internal communications initiatives, making data driven recommendations for improvement. Thought Leadership: Collaborate with subject matter experts (internally) to develop thought-provoking and informative content. Create compelling copy for thought leadership pieces, such as articles and case studies, showcasing the company's expertise Ensure all thought leadership content is aligned with the company's brand and messaging. LinkedIn Content: Develop a comprehensive content strategy for LinkedIn, to increase brand awareness engagement through thought leadership positioning. Craft engaging and original posts, articles, and updates for the company's LinkedIn page. Monitor and respond to comments and engage with the LinkedIn community, fostering meaningful interactions. Collaborate with the human resources and marketing teams to align LinkedIn content with overall company campaigns. Website Content: Draft and update content for the company website, ensuring alignment with the brand messaging and objectives. Bachelor's degree in communications, Journalism, Marketing, or a related field. Minimum 3- 5 years proven experience as a Copywriter or in a similar role, with a portfolio showcasing successful communication projects. Tailor messaging to specific target audiences (e.g. customers, staff, etc.) Banking/ Telecommunication industry experience.
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