CRM & Marketing Specialist R480K - Johannesburg
Acumen Resources Development Ltd.
Developing an integrated and targeted communications strategy for CRM, to grow South Africa's loyalty base, drive sales through tactical CRM initiatives and enhance the customer life-cycle. Provide communications support across various internal departments, be responsible for corporate communications targeted at various customers (i.e Trade, direct customers, groups etc) and enhance the customer journey from a communications perspective. Take ownership of Sponsorships and Marketing giveaways portfolio, assess sponsorship proposals and provide input, serve as an invited member of the Events Committee and provide support with internal staff activations. Provide full support to the Head of Marketing on any ad-hoc projects delegated by Head of Marketing and Assistant Marketing Manager. • Design, execute and monitor direct marketing promotions, campaigns and interventions • Monitor data quality, segmenting, marketing activities and assessment • Communicate with corporate CRM regarding activities, planning, updating and co-ordinating • Maintain Loyalty Club by executing acquisition strategies to grow base, remarketing strategies to activate base and implement an Always On maintenance strategy • Attend to club requests, complaints and queries and monitor resolution within agreed timelines • Plan and implement CRM campaigns and communication initiatives • Track performance of CRM campaigns and draw up performance reports • Draft all relevant corporate and guest communication • Implement communications process to keep track of all communication Marketing Diploma, 8 years plus Marketing experience in CRM (as a specialisation) R480K (CTC)
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