CRM Campaign Manager - Yoco - Kloof Street

Who we are Yoco was founded in 2015, and has since processed over R100 billion in digital payments for over 400,000 businesses in South Africa. We’re breaking down barriers and unlocking economic opportunities that enable people to thrive. We have over 330 team members across our key hubs in South Africa and the Netherlands, all with a bias for boldness, and a passion for simple, progressive solutions. We believe in uniting different people to solve hard problems together. Our mission of making society more equal takes a variety of people, with different backgrounds and points of view, so we can keep building solutions that work for and include everyone. Yoco is growing, and as we grow we have compelling challenges ahead of us. Growing means we’re enabling more self-employed people and businesses to thrive every day. It also means that ambitious problem-solvers with big ideas are challenged, stimulated and will thrive at Yoco. We don’t stop pushing, we break things to rebuild, we challenge ourselves and each other. We’re constantly evolving — and we’re doing it fast. Grow With Us. About the CRM team The CRM team forms part of the Revenue Ops function. As part of our team, you'll play a pivotal role in maximising our robust CRM system to foster personalised interactions, seamless communication, and tailored, relevant messaging to our customers. Leveraging data analytics and innovative technologies, you'll contribute to cultivating long-lasting relationships with our customers and driving growth at Yoco. About the role We're looking for a highly motivated CRM Campaign Manager with a solid background in campaign management to lead the development and enhancement of our CRM Campaign marketing efforts. Collaborating across teams, you'll spearhead initiatives to expand our customer base, boost conversion rates, and optimise customer lifetime value (LTV). You will need hands-on experience with email marketing platforms like Intercom or Salesforce Marketing Cloud (SFMC), be data-driven, customer-centric, and possess a knack for integrating and managing multiple owned channels effectively. What you will be doing Run our customer lifecycle campaigns for merchant onboarding and retention. Monitor and maximise customer lifetime value strategies ensuring maximum profitability and retention. Email Campaign Management. Create and manage mailing lists pre- and post-distribution. Plan, develop and execute cross-channel CRM campaigns leveraging email, SMS, WhatsApp, Instant messengers and in-app messaging. Continuously conduct A/B tests and analyse results to garner useful insights for proactive action. Implement activities based on analysis to improve engagement, conversion rates, upselling, cross-selling and customer loyalty. Analyse campaign results and give recommendations. Weekly reporting and campaign forecasting. Work closely with all departments (Product, BI, Marketing, Operations) About you At least 2 years of technical experience leading CRM campaigns with financial industry exposure is preferred. Deep experience developing dynamic, lifecycle marketing programs and CRM engagement marketing programs through email (HTML, SQL principles), push notifications, WhatsApp, SMS, and/or in-app marketing. Track record of driving measurable revenue through customer engagement. Fluency in CRM tools and working across channels (Intercom or Salesforce Marketing Cloud). Data-driven and analytical. Ability to manipulate large data sets and analyse data. Converting data into actionable business insights. Ability to meet tight deadlines and manage time effectively. Detail-oriented with strong organisational skills, highly developed project management skills and the ability to work in a fast-paced, demanding environment. Excellent communication skills and experience communicating cross-functionally and with senior executives. The People We’re Looking For We’re looking for people who want to grow. And as Yoco grows we hope they stay with us, long term. Building things that make society more equal is a daunting task. And it’s not for everyone. We never stop pushing, we break things to rebuild, we challenge ourselves and teammates. We start over, we constantly evolve — and we do it fast. We know that it’s just the right kind of meaningful madness for our kind of visionary human. So, who are you? You’re someone who resonates with our mission, but also our values, when it comes to how we work. You’re a curious problem-solver with a passion for doing good. You’re bright and grounded, experimental and bold. You play open cards and get stuck in. You’re not afraid of change. You close the loop. At Yoco, we love to laugh, cherish each other’s quirks, and be authentic. Find out more about who we are here . We encourage applicants from diverse backgrounds to apply and ask that you please send your application in English and help us reduce unconscious bias by leaving out your picture, age, address, and other unnecessary information in your CV. Apply Now

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CRM Campaign Manager - Kloof Street

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