Customer Journey Specialist - Pretoria
hearX
Work Location: 180 Garsfontein Road, Ashlea Gardens, Pretoria Remote Working: 2 days work-from-home in line with Company Policy (only applicable after probation is successfully passed) Job Purpose: Develop and coordinate full funnel customer journeys strategies and manage the implementation thereof on the relevant platforms. Monitor and optimize journeys to achieve set KPI targets. Actively support management to build out CRM strategies guided by market and competitor insights and historic performance. Assist with general marketing administrative tasks and continually strive to optimize processes to work more seamlessly. Minimum education (essential): Diploma (Communications / Marketing) Minimum education (desirable): Degree (Communications / Marketing) Minimum applicable experience (years): 5 years Required nature of experience: Business to Consumer marketing. Experience in international markets. Experience with customer journey strategy development, reporting and implementation with a focus on emails. Skills and Knowledge (essential): Customer journey strategy development Customer journey implementation, testing and reporting Data analysis Customer journey insight generation and optimizations GA4 (Google Analytics 4) Marketing Cloud (Salesforce marketing tool) MailChimp Competitor analysis Proficient in Google Suite Essential Competencies: Embracing Change Checking Things Documenting Facts Producing Output Meeting Timescales Managing Tasks Taking Action Interpreting Data Important Competencies: Developing Expertise Challenging Ideas Generating Ideas Inviting Feedback Adopting Practical Approaches Upholding Standards Pursuing Goals Showing Composure Examining Information Team Working Following Procedures Thinking Positively Key Performance Areas: Customer Journey / CRM Management Strategic management and support Data Tracking & Reporting Marketing Administration QMS
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