Design & Digital Marketer (Copy) R30 000 CTC - South Africa
Propel Personnel
A fast growing and dynamic concern, a leading AutoDesk Software Licence Gold Partner, based in Sunninghill, is seeking a creative and innovative team player to create, design, manage and drive the company's social media and digital platforms. Graphic Design: Bring the brief and concept to life based on Baker Baynes' needs and vision. Manage budget, time, and production constraints effectively. Prepare mock-ups and present them to clients for approval before finalising design/concept. Edit proofs to Head of Marketing specifications, obtaining signoff/approval before finalizing artwork. Collaborate with Head of Marketing & EXCO, photographers, and web developers. Adapt and roll out approved concepts to various media, above and below the line. Adhere to Baker Baynes' brand identity and guidelines, integrating key supporting brand guidelines. Communicate progress and any project issues to internal and external stakeholders. Work with external departments to extend concepts and visuals to other marketing-related material. Ensure artwork is correct and supplied in the right format/sizes/colour codes before production. Manage multiple briefs simultaneously. Social Media: Develop and execute social media strategies for LinkedIn, Facebook, Instagram, and YouTube. Measure and report on growth in followers, engagement rates, and platform-specific KPIs. Video Creation: Develop and create engaging videos to support marketing initiatives and campaigns. Measure and report on video views, engagement, and alignment with campaign goals. Electronic Direct Mailers & WhatsApp Assets: Create invitation, newsletter, and campaign-related electronic direct mailers and WhatsApp assets. Ensure alignment with campaign goals and brand guidelines. Google Adwords: Plan, execute, and optimise Google Adwords campaigns. Measurement: Click-through rates, conversion rates, and return on ad spend (ROAS) Analysis & Reporting Analyse and report on the performance of digital marketing initiatives. Measurement: Regular reporting on key metrics and insights Matric Bachelor's degree or diploma in Graphic Design, Digital Marketing, or a related field Minimum 3-5 years of experience in graphic design and digital marketing with proven results in digital marketing Proficient in graphic design tools (Canva, Adobe Illustrator or Affinity) Experience in video production and editing (Descript/Video production tools) Strong social media strategy development and execution skills (specifically LinkedIn, YouTube, Facebook, Instagram) Experience with social media scheduling tools & marketing project management tools. Familiarity with electronic direct mailer (Mailchimp) and WhatsApp asset creation Excellent project management and time management skills Google add words experience advantageous R30 000 CTC
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