Digital Content Producer - Engagement - Gauteng
Purpose of the role Digital Content Producers generate and curate content for use on digital platforms with the purpose of deepening and extending the viewers’ relationship with the sites (in line with strategy), in order to create content sharing opportunities and brand talkability.Job description702 requires suitably qualified and experienced individual who can roll out engaging and relevant content across its multiple digital platforms, including social media and website, in line with the digital hub’s strategy.key considerations when seeking content opportunities include, but are not limited to: Delivering local, relevant content that captures the hearts and minds of the digital audience Creating social media content that provides a snapshot of the brand, in line with the strategyWriting tightly crafted, on-brand articles around key moments Manage presence on social media platforms Update social media platforms with relevant content that extends the online experienceManage engagement with the audience on social media platformsHelp implement a content strategy for the digital propertyBecome an advocate of the site in social media spaces, engaging in dialogues and answering questions where appropriate Update social media platforms with relevant content that extends the online experience Execute social media campaignsCoordinate with marketing, programming, and commercial departments to ensure social media is effectively used for the roll out of various strategic campaignsManage the 702 newslettersUpdate social media sites with messaging that is consistentProvide further details about campaigns on the social media channelsManage incoming feedback from followersCo-ordinate on-site coverage of major eventsCompile weekly/monthly reports Create content for digital platforms Create unique content (Images, articles, video, GIFs, Memes, audio clips) in line with the content strategy for stations that deepens viewers relationship and drives audience acquisitionIdentify content of relevance that can be used on digital platformsIdentify relevant and strategic content opportunities that could be used by the stations in daily programming Adhere to the company’s strategy and values Abide by the principles of Primedia Broadcasting’s values in all work and business relationships and ensure that social media networks are run according to these Monitor online trends Continually monitor the trends online and identify opportunities for the digital channelAdapt techniques to suit trends and ensure the best results and maximum exposure Relationship building Consult and liaise with editors, producers, digital content teams and all related stakeholdersWork with digital content teams to develop a collaborative approach to developing stories https://protool.gumtree.co.za/external-link-browser.html?urlaHR0cHM6Ly9lbi16YS53aGF0am9icy5jb20vY29vcG9iX19jcGxfX18xMzIwXzEzNTI2X180OTc/dXRtX3NvdXJjZT1ndW10cmVlJnV0bV9tZWRpdW09ZmVlZCZrZXl3b3JkPQ&jid1213451&xid1320_13526
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