DIGITAL MARKETING MANAGER - - Umhlanga Rocks

The Digital Marketing Manager will work within the Marketing team and be responsible for designing and implementing a solid digital marketing strategy which encompasses system and digital efficiencies for backend, claims, sales, admin, etc. This role will report to the Managing Director. The Marketing and Customer Experience functions will report into this role. The successful candidate will have a background in digital with a good knowledge of the latest trends in that area. Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and monitor the ongoing company presence on social media Launch optimised online advertisements to increase company and brand awareness Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions Online sales funnel analysis for VAP’s, home and car insurance and other non-insurance products Collaborate closely with internal and external teams on user interface design and development. Formulate organic search strategy via prioritisation and timely delivery of technical and non-technical SEO requirements. Oversee post campaign reporting via KPI reports and revise & refine where necessary Collaborate with the marketing team to create, edit, and share compelling content and drive digital engagement and improve online conversion Support wider digital marketing activities in conjunction with internal stakeholders and third-party suppliers Track and report on key performance indicators of media activity. Drive a rigorous testing program, aiming to continuously launch, analyse, optimize, and scale new strategies, tactics, and channels Monitor, analyse, and optimize all campaigns on a daily or weekly basis Manage current agency relationships, ensuring they are hitting goals while increasing volume and efficiency Proactively make recommendations of new tactics and strategies to test through our paid digital media efforts Oversee and review the company's social media, mobile, and online presence to improve reputation and performance. Degree in marketing or relevant digital marketing qualification 5 years experience working in a Digital marketing direct role and an excellent understanding of digital solutions. Experience with working on a Performance Media strategy Have a good understanding of Insuretch, Fintech and various other platforms Experience of being involved with AI, Chatbot and automation in a business Excellent Strong understanding of SEO, PPC, funnel creation and relevant webmaster tools Excellent relationship and stakeholder management skills Natural attention to detail Ability to manage multiple tasks simultaneously to tight deadlines Excelle https://protool.gumtree.co.za/external-link-browser.html?urlaHR0cHM6Ly9lbi16YS53aGF0am9icy5jb20vY29vcG9iX19jcGxfX18xNTU1XzI2NjQzX180OTc/dXRtX3NvdXJjZT1ndW10cmVlJnV0bV9tZWRpdW09ZmVlZCZrZXl3b3JkPQ&jid1191610&xid1555_26643 Apply Now

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DIGITAL MARKETING MANAGER - Umhlanga Rocks

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